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Tim Templeton of Templeton Interactive discusses some of the ways to measure success in a Social Media campaign.

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Transcript: 

Bill: What's the benefit of having a social media campaign today, and how do you measure if it's successful? We asked expert Tim Templeton. 

Tim: Just simply having the presence is successful in its own way, because you're getting that halo effect of being seen as being technologically savvy. So, just simply being part of the social media game is important in itself. The authenticity really comes from the communications of being able to create a dialogue with your customers, with your users. I do think that you want to try to, at least once a week, touch all of your main social media platforms, even if it's simply repurposing something that they've already seen, just saying, "I think this is great," and posting it. It's just shows people that you're still there, you're alive, you haven't abandoned the graveyard, so to speak, nobody does not have enough time for something as simple as that.