In our recent episode of Experiential Alchemy, hosts Lucy Stratton and Rick Cosgrove chat with Senior Events and Experiences Manager at Stack Overflow Matt Bohn. He shares his journey into experiential marketing, how he predicts AI will influence the industry, advice to young professionals, and a glimpse at the most unforgettable events throughout his career.

We chat with Loran Nordgren, behavioral scientist and Professor of Management and Organizations at Northwestern's Kellogg School of Management, about the psychological barriers affecting great ideas and experiences, applying psychology lessons to marketing, and much more.

We chat with Katherine Tooley, VP of Global Events and Experiential Marketing at HubSpot, who shares her take on community building at INBOUND, trends for the year ahead, and how her team finds new audiences — with some amusing sidebars from her experience at Bonnaroo and Vice Media along the way. 

In our first episode recorded in-person at Studio Sage’s new podcast room, we talk to Charlie Eder, Senior Director, Global Events and Experiential Marketing at Yahoo (and formerly a producer with us at Agency EA!), about the differences between being agency-side vs. brand-side, advice he’d give to his younger self, and dream Bridgerton-style activations.

We chat with Jessica Jennings, Associate Director of Experiential Marketing at Cameo, about her extensive background in entertainment marketing, how she’s building an experiential and events strategy from the ground up in her new role, and why the Island Boys are a Cameo favorite right now.

We talk to Beth Malafa, Senior Director of Marketing, Global Events & Brand Partnerships at Under Armour, about her background in sports marketing, changes she's seen in experiential, and how she's navigated being a woman in a male-dominated field — with some sidebars about event horror stories, risk-taking, and celebrity anecdotes along the way.