Experimarketing

On this episode of Experimarketing, Matt and Colin once again connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss an experiment that Brent conducted regarding the impact of zero click search on actual website clicks. Interest findings ahead!

On this episode of Experimarketing, Matt and Colin connect with Ilana Shabtay, Director of Marketing at AutoLeadStar, to talk about what types of advertising and campaigns dealers can create and launch when inventory is at an all-time low! No Inventory? No problem!

On this episode of Experimarketing, Matt and Colin have a chat with Matt Childers, Dynamo Performance Manager at DealersLink, to discuss Google My Business, how to nest departments within a business' main Google My Business listing, and the importance of doing so. Learn some quick tips by giving the episode a listen! 

On this episode of Experimarketing, Colin and Matt connect with Karla Guleserian, Director of Marketing at Velocity Automotive Solutions, to discuss automotive websites, search results pages (SRPS), vehicle details pages (VDPS), and the idea of making them "sticky." Listen to learn why it's so important to ensure that you're providing potential dealership customers with all of the information they will need on both a dealership's SRPs and VDPs. This could be a controversial topic because many automotive vendor partners think/proclaim the most important part of a dealership's website are the VDPs, but are they? 

On this episode of Experimarketing, Matt and Colin connect with Greg Ross, Connected Car Practice Manager at motormindz, to discuss how dealers can leverage connected car technology to enhance the customer experience and ultimately, positively impact their dealership's bottom line.  Dealers need to unite and become more vocal asking for connected car data so they can change the automotive space for the better! 

The dynamic duo is back and this time, they're talking to Adam Dennis, Founder & Principal of SurgeMetrix, about tapping an untapped audience! Marketers and advertisers alike, does your dealership or business have a strategy in place to attract and properly handle the Hispanic customer. Listen and learn!

On this episode of Experimarketing, Colin and Matt are joined by Ilana Shabtay, Director of Marketing for AutoLeadStar and Co-Host of the InsideAuto Podcast, about the pain points in the automotive space when it comes to advertising! Watch to learn about the pain points and how to combat them!

On this episode of Experimarketing, Matt and Colin connect with Dane Saville, Co-Founder and Brand Manager of Reunion Marketing, as well as the host of the KPI Cafe podcast, to discuss local campaigns on Google! Dealers are going loco for local advertising and you should be going loco for it too! Listen to find out why! 

On this episode of Experimarketing, Colin and Matt connect with Amy Hughes, Senior Director Dealer Intelligence at Experian, to discuss everything data! Data, data, data! In their conversation with Amy, the dynamic duo learns that they're on to something when it comes to marketing towards an individual based upon his or her lifestyle preferences. Marketing for 2021 and beyond!

On this episode of Experimarketing, Matt and Colin connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss how dealers can leverage User Generated Content (UGC) to increase visibility of dealerships' Google My Business (GMB) listings. There are more types of UGC than you would originally think! Listen to learn more!