Experimarketing

On this episode of Experimarketing, Colin and Matt connect with the famous Car Lady of Canada, Christine Mitchell. Christine discusses the importance of building a customer for life strategy at your dealership, as well as ways to implement said strategy to ensure that you hold on to your customers for life!

On this episode of Experimarketing, Colin and Matt connect with Jeremy Sacco, Director of Dealer Communications at CarGurus, to discuss how your dealership can get real about digital retailing. Jeremy authored an awesome article for Dealer Marketing Magazine titled "Digital Retail: 4 Steps for Setting Your Dealership up for Success," let's get real about it!   Thank you to our sponsors Dealer Marketing Magazine and AutoLeadStar. Use the code POD50 to receive 50% of your first three months on the AutoLeadStar platform, or click here: https://bit.ly/3tp7fn9

On this episode of Experimarketing, Matt and Colin connect with Terry Lancaster, Dealer Marketing panel member, sales trainer, speaker, and #1 selling author, about the most overlooked tool that a dealer can use to benefit operations, it's blog! Learn the secrets on how to unlock the true power of your dealership's blog!

On this episode of Experimarketing, Matt and Colin connect with David O'Brien, President and CEO of Quantum5, a state-of-the-art training company that adds gamification into the training process! Quantum5 is a social advocacy community aimed at transforming the traditional 7-touchpoint car buying process into an effective, relationship-driven 2-part experience that builds genuine, lifetime value relationships along a customers buying journey.

On this episode of Experimarketing, Matt and Colin connect with Troy Scheer, Managing Director of Binary Marketing Solutions, to discuss the importance of and impact that social listening can have on your dealership's operations!

On this episode of Experimarketing, Matt and Colin connect with Dealer Marketing Magazine expert panelist and accomplished author Jack Nerad, to discuss mobile-first advertising in 2021 and beyond!

In this episode of Experimarketing, Colin and Matt discuss all things Twitter with Guy Schueller, Industry Director, Automotive at Twitter, Inc. The dynamic duo and their esteemed guest discuss the Twitter platform, its unique audience, why people utilize Twitter, the idea that brands are people on the platform, how dealers can leverage Twitter with both organic and paid content including live video, and even get a sneak peek at the things to come in 2021 and beyond! That's the word on the "tweet!"

In this episode of Experimarketing, Colin and Matt speak with Naveen Nanja, Regional Sales Manager of Adpearance and Foureyes, about how dealers can "cut through the noise" in their advertising and identify quality sales prospects (QSP's). Dealers need to ask their agency partners: Who? What? Where? When? Why? And finally, How?

On this episode of Experimarketing, Matt and Colin connect with Craig Weingarten, Global Head of Industry, Automotive & QSR at Spotify, and discuss the world's largest streaming platform, its application to the auto industry, campaign ideas and why you shouldn't "ruin peoples' vibes."

On this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond!