Experimarketing

Oh, Snap! On the first episode of Experimarketing, Colin and Matt chat with Shane Dwyer, Head of U.S. Automotive at Snap, Inc. about the power of snapchat and how dealers can leverage the social platform to attract a new, unduplicated audience! We then chat with Jeff Gonzales, CEO and Founder of AET Media, and Betsy Brookshire, C00 of AET Media, about how their all-in-one ad studio can be utilized to enable dealers to create their social campaigns quickly and efficiently.

On this episode of Experimarketing, Colin and Matt get "data-fied" with Joe Kyriakoza, VP&GM of Polk Automotive Solutions. The dynamic duo discusses the importance of utilizing data to inform automotive advertising decisions. The two stress that making informed decisions is more important, now than ever before, due to the COVID-19 pandemic and the need for dealers to run "lean and mean;" eliminate the waste! Joe shares how Polk Automotive Solutions can turn your advertising campaigns from zero to hero and how the team at Polk makes this data accessible to dealers. Joe also teases some new Polk Automotive Solutions tools coming out in the not too distant future that will make this data even more accessible to dealers; you heard it here first!

On this episode of Experimarketing, Colin and Matt discuss Pinterest and what they call the "power of the pin." They are joined by John Gray, Global Automotive Strategy Lead at Pinterest. The dynamic duo discuss why dealers should leverage the popular photo sharing site, tips and tricks when it comes to getting started on Pinterest and even delve into paid advertising strategies and campaigns!

SHOW LESSOn this episode of Experimarketing, Colin and Matt come face-to-face with Facebook! Your favorite Experimarketers chat with Bob Lanham, Head of Automotive Retail at Facebook, and discuss the evolution of the platform, Facebook as a "private" social network, and how dealers can leverage Facebook Groups to increase opportunities for sales. Experimarketing is hosted by Colin Carrasquillo, digital marketing manager at the Nielsen Automotive Group and self-proclaimed Experimarketer, and co-hosted by Matt Wilson, host of the Mostly Automotive Marketing with Matt Wilson podcast and account director at SilverBack Advertising.

On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success!