03:56 Seeking career change, found perfect fit in PR.

Sherrilynne Starkie had a challenging start to her adult life. At the age of 20, she found herself in a marriage that didn't work out, and by the time she was 23, she was a single mother of two young children. Struggling to make ends meet, Sherrilynne resided in a small apartment above a bar in downtown Ottawa. Despite the difficult circumstances, she persevered and worked part-time in retail, trying her best to provide for her family. Sherrilynne experienced firsthand the hardships and obstacles life can throw at an individual, which shaped her resilience and determination.

Website : https://sherrilynnestarkie.com/

LinkedIn - https://www.linkedin.com/in/sherrilynne/

Twitter : https://twitter.com/sherrilynne

Facebook - https://www.facebook.com/SherrilynnePR/

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Sherrilynne Starkie, a seasoned professional in the digital marketing and PR industry. With almost three decades of experience, Sherrilynne shares her inspiring backstory of turning her life around as a young single mother and breaking into the field during a recession.

Throughout the episode, Sherrilynne emphasizes the importance of adapting to the ever-changing landscape of social media and digital marketing. She discusses the volatility of platforms like Twitter and advises businesses to establish a presence on multiple platforms to mitigate risk. Sherrilynne also highlights the growing popularity of LinkedIn among journalists and the need for businesses to leverage it for media relationships. 

The conversation then shifts to the rise of TikTok as an effective platform for reaching youth audiences. Sherrilynne provides insights into TikTok's advertising capabilities and suggests that businesses take a different storytelling approach when creating content for this platform. Despite concerns about its Chinese heritage, she believes TikTok is here to stay, especially among audiences under 40. 

The episode concludes with Sherrilynne promoting her podcast, "Women over 50," where she addresses issues of ageism in the communications profession and interviews self-employed women who have taken control of their careers and wealth.

Overall, Ann and Sherrilynne provide valuable insights and advice for navigating the digital marketing landscape and harnessing its potential for business growth.

Key Moments: 

[00:03:56] Seeking career change, found perfect fit in PR.

[00:07:05] Wide-ranging career: various clients and sectors, now independent.

[00:09:28] Gender dynamics impact communication professionals' careers.

[00:15:33] Early days, content changes everything, be cautious.

[00:16:26] Allocate budget wisely on Twitter due to volatility.

[00:20:35] Drastic change in platform control, uncertain future.

[00:24:42] Consider integrating TikTok for successful marketing.

[00:27:37] Own content, build expertise, fuel social media.

About the Guest:  

Sherrilynne Starkie had a challenging start to her adult life. At the age of 20, she found herself in a marriage that didn't work out, and by the time she was 23, she was a single mother of two young children. Struggling to make ends meet, Sherrilynne resided in a small apartment above a bar in downtown Ottawa. Despite the difficult circumstances, she persevered and worked part-time in retail, trying her best to provide for her family. Sherrilynne experienced firsthand the hardships and obstacles life can throw at an individual, which shaped her resilience and determination.

How to connect with Sherrilynne Starkie: 

Website : https://sherrilynnestarkie.com/

LinkedIn - https://www.linkedin.com/in/sherrilynne/

Twitter : https://twitter.com/sherrilynne

Facebook - https://www.facebook.com/SherrilynnePR/

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. 

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

06:16 Building a business requires different skills.

Marcia Riner is an experienced business owner and entrepreneur who understands the challenges of running and selling businesses. Having worked in various environments with different ideas, she knows that it doesn't have to be a daunting task. Marcia believes that one of the biggest issues faced by smaller companies is owners being too involved in the daily operations, acting as technicians rather than strategic thinkers. Inspired by the concepts presented in the book "E Myth," Marcia encourages business owners to step back and view themselves as leaders, regardless of their company's size.

Website : https://www.infiniteprofitconsulting.com/

Linkedin : https://www.linkedin.com/in/marciariner/

Facebook : https://www.facebook.com/MarciaRiner/

Twitter: https://twitter.com/MarciaRiner

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Marcia Riner, a seasoned business owner and coach, to discuss strategies for overcoming overwhelm and maximizing growth in a business. The episode begins with a reminder that running a business doesn't have to be overwhelming, and the speakers draw from their own experiences as business owners who have successfully sold businesses and operated in dynamic environments. 

The conversation centers around the common issue of business owners being too involved in day-to-day operations and not thinking strategically. They emphasize the importance of having a support staff to free up the owner's time and energy. The episode also emphasizes the importance of evaluating employees' value and impact on the company. 

As businesses grow and change, adjustments may need to be made to roles or employee status. The speakers also caution against wasteful spending on unnecessary expenses that don't align with the current direction of the business. The guest and host share personal experiences, including the speaker's own journey during the 2008 recession, where they successfully expanded and opened new businesses while still managing existing ones. They highlight the benefits of having a well-functioning business that allows them to focus on new ventures. 

Key Moments : 

[00:06:16] Building a business requires different skills.

[00:08:23] Small business owners should focus on growth.

[00:10:43] Parent's business inspired innovation, missed million-dollar offer.

[00:13:45] Opportunity for retirement fund in businesses.

[00:18:24] Managed multiple businesses, reaped financial success.

[00:21:47] Beware of coaches who acquire businesses for free.

[00:26:04] Foundational strategies often overlooked in business.

[00:27:37] CPAs and professionals are hard to find. Financials affect profitability. Ask 3 questions about expenses.

[00:32:32] Employees can be an asset or liability. Assess constantly.

[00:35:18] Loyalty often leads to business downfall.

[00:38:48] Business owners' biggest concern: fear and uncertainty.

[00:41:17] Marketing and sales can fix business fast.

About the guest: 

Marcia Riner is an experienced business owner and entrepreneur who understands the challenges of running and selling businesses. Having worked in various environments with different ideas, she knows that it doesn't have to be a daunting task. Marcia believes that one of the biggest issues faced by smaller companies is owners being too involved in the daily operations, acting as technicians rather than strategic thinkers. Inspired by the concepts presented in the book "E Myth," Marcia encourages business owners to step back and view themselves as leaders, regardless of their company's size.

How to connect Marcia: 

Website : https://www.infiniteprofitconsulting.com/

Linkedin : https://www.linkedin.com/in/marciariner/

Facebook :  https://www.facebook.com/MarciaRiner/

Twitter:  https://twitter.com/MarciaRiner

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. 

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

02:48 Personnel for events, hospitality, hotels, specialized security.

Angela Gennari is the founder and CEO of Titan Global Enterprises, a successful security and event staffing company. Despite the odds of failure for start-ups, Angela's business has thrived for over 8 years, marking a significant achievement. Angela takes pride in achieving such milestones and considers them major accomplishments for her company. Notably, Titan Global Enterprises not only survived the challenges brought about by the pandemic but also managed to thrive in an industry heavily impacted by the crisis.

Angela's determination, leadership, and strategic decision-making abilities have played a significant role in the company's success. Her commitment to providing top-notch security and event staffing services sets Titan Global Enterprises apart from its competitors. Despite the odds stacked against start-ups, Angela Gennari continues to lead her company towards growth, demonstrating resilience and adaptability in an ever-changing business landscape.

Website: https://titanglobalenterprises.com/

Facebook: https://www.facebook.com/titanglobalinc/

Twitter: https://twitter.com/titaneventsinc

Instagram : https://www.instagram.com/titan_global_events/

LinkedIn: https://www.linkedin.com/company/titanglobalenterprisesinc/

Resource mentioned : https://www.youtube.com/watch?v=vq5kmwTNKdc

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Angela Gennari, the owner of Titan Global Enterprises. This company specializes in providing personnel for large venues, events, hospitality, and hotels in the security industry. Angela shares insights into her company and the challenges she has faced as a woman in a predominantly male-dominated field.

She discusses the structure of her event teams, including bank, food service, guest services, and facilities, and the importance of creating a sense of pride for her employees. Angela reflects on the gender disparity in the hospitality industry, where women make up the majority of the workforce but are underrepresented in middle management and executive levels.

She also talks about her journey in establishing her credibility and proving her expertise in a field dominated by military and law enforcement backgrounds. Angela shares her experiences of having to bring male colleagues with her to be taken seriously and the sacrifices she has had to make to prioritize her business over social pressures.

Additionally, she touches on the challenges of finding work-life balance as a single parent running a corporation and the pressure women face to be involved in various activities. Angela emphasizes the importance of finding balance and not letting the business consume one's life.

Key Moments: 

[00:02:48] Personnel for events, hospitality, hotels, specialized security.

[00:04:55] Frustrating event management, limited staffing options. Inconsistent, unpredictable.

[00:08:36] Company named Titan, representing industry titans.

[00:12:35] Security license, non-military owner overcomes challenges.

[00:16:11] Mother's tenacity, work ethic shaped my independence.

[00:18:51] Women must step up and play bigger in business, taking advantage of the opportunities to build wealth and change lives.

[00:23:13] Balancing business, family, and social commitments.

[00:24:39] Prioritize: hair over nails, sacrifice for validation.

[00:31:04] Entrepreneur needs to assert herself professionally.

About the guest : 

Angela Gennari is the founder and CEO of Titan Global Enterprises, a successful security and event staffing company. Despite the odds of failure for start-ups, Angela's business has thrived for over 8 years, marking a significant achievement.  Angela takes pride in achieving such milestones and considers them major accomplishments for her company. Notably, Titan Global Enterprises not only survived the challenges brought about by the pandemic but also managed to thrive in an industry heavily impacted by the crisis. 

Angela's determination, leadership, and strategic decision-making abilities have played a significant role in the company's success. Her commitment to providing top-notch security and event staffing services sets Titan Global Enterprises apart from its competitors. Despite the odds stacked against start-ups, Angela Gennari continues to lead her company towards growth, demonstrating resilience and adaptability in an ever-changing business landscape.

How to connect Angela : 

Website: https://titanglobalenterprises.com/

Facebook: https://www.facebook.com/titanglobalinc/

Twitter: https://twitter.com/titaneventsinc

Instagram : https://www.instagram.com/titan_global_events/

LinkedIn: https://www.linkedin.com/company/titanglobalenterprisesinc/

Resource mentioned : https://www.youtube.com/watch?v=vq5kmwTNKdc

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. 

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

03:22 Research-led coaching helps entrepreneurs optimize energy.

Marianne Daugherty is a highly experienced therapist with over 30 years of experience. She has witnessed the significant advancements made in understanding the connection between our inner worlds, relationships, and how we navigate the world. Specializing in trauma therapy, Marianne has observed the evolving approach to healing trauma. While previously centered around mindset work, it is now recognized that 95% of our behavior and interactions are unconscious and deeply intertwined with our nervous systems. Marianne emphasizes the importance of considering more than just our thoughts when seeking personal growth and transformation.

Website : https://mldcoaching.co/

LinkedIn - https://www.linkedin.com/in/mldcoachingandconsulting/

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

In this episode of the Expert In You Podcast, host Ann Carden invites guest Marianne Daugherty to discuss the importance of understanding and managing our emotions, specifically fear, in order to thrive as entrepreneurs.

Marianne emphasizes that suppressing emotions can lead to a heavier emotional burden and dysregulation. She introduces quick and easy exercises to rewire the nervous system, highlighting the significance of being consistently aware of our body and experiences. Marianne also incorporates polyvagal theory into her coaching and therapy sessions, recognizing the impact of our nervous systems on behavior.

She stresses the need for entrepreneurs to have systems and processes in place to avoid constant stress and overwhelm. The discussion delves into the complexities of the nervous system, the influence of traumatic experiences on self-beliefs, and the connection between mindset and entrepreneurial success.

Overall, the episode provides valuable insights and practical tools for entrepreneurs to navigate their emotions and grow personally and professionally.

Key  Moments: 

[00:03:22] Research-led coaching helps entrepreneurs optimize energy.

[00:04:38] Nervousness and doubt plague entrepreneurs, but it's necessary for growth.

[00:10:00] Believe, reframing, frustrations, perceptions, trauma, nervous system.

[00:11:41] I am safe and everything's working out.

[00:17:15] Being reactive can lead to overwhelming collapse.

[00:18:15] Self compassion is a skill in your life.

[00:24:15] Fascinating entrepreneur with fitness industry experience.

[00:24:44] Listen, learn, and manage fear and food.

[00:30:00] Neurological issue hampers entrepreneurs' problem-solving ability.

[00:32:27] Somatic exercises; slow down, neuro cross exercise.

[00:36:28] Subtle shifts create big changes over time.

About  the guest : 

Marianne Daugherty is a highly experienced therapist with over 30 years of experience. She has witnessed the significant advancements made in understanding the connection between our inner worlds, relationships, and how we navigate the world. Specializing in trauma therapy, Marianne has observed the evolving approach to healing trauma. While previously centered around mindset work, it is now recognized that 95% of our behavior and interactions are unconscious and deeply intertwined with our nervous systems. Marianne emphasizes the importance of considering more than just our thoughts when seeking personal growth and transformation.

How to connect with Marianne: 

Website : https://mldcoaching.co/

LinkedIn - https://www.linkedin.com/in/mldcoachingandconsulting/

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. 

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

02:21 Creating insurance relationships, teaching advisers to sell.

Erin Marcus is the founder and CEO of Conquer Your Business. A skilled professional with extensive experience in creating national and regional relationships within the insurance industry. Her role as a middleman involved establishing connections between insurance sellers and industry leaders such as MetLife, Jan Wirth, and Jan Hancocks. However, her job went beyond simply putting deals together. Erin excelled in working closely with advisors to teach them effective strategies for selling long-term care insurance. Despite the challenge of promoting a product that advisors disliked and clients avoided discussing, Erin made a living by imparting her knowledge and expertise in marketing and sales to help others succeed in this specialized field.

Website : https://conqueryourbusiness.com

Instagram : https://www.instagram.com/erinmarcusconqueryourbusiness/

LinkedIn - https://www.linkedin.com/in/erinmarcusconqueryourbusiness/

Facebook - https://www.facebook.com/ErinMarcusConquerYourBusiness

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Erin Marcus, who shares their fascinating journey from owning a successful franchise in the senior services market to becoming a coach and business owner. Erin reflects on her previous job, where she worked as a middleman in the insurance industry and her decision to leave due to feeling bored and no longer learning.

She then bought a franchise in the senior services market, focusing on helping families with aging parents through the downsizing process. Erin's business quickly flourished and ranked top 10 out of 200 offices.

However, realizing her passion for teaching and sharing knowledge, she transitioned into the coaching business, starting Conquer Your Business. Erin emphasizes the importance of a success mindset, taking massive action, and the need to be specific about goals and beliefs. She encourages self-reflection and bravely challenging oneself. 

Despite initial struggles with impostor syndrome, Erin's dedication and continuous evolution have led her to the current success. Listeners are inspired to examine their own mindset and beliefs to achieve their goals.

Key Moments : 

[00:02:21] Creating insurance relationships, teaching advisers to sell.

[00:06:37] Bought franchise, succeeded in senior services market.

[00:10:07] Used goods devaluation impacts business model. Socioeconomic problem, logistical nightmare.

[00:10:50] Juggling coaching business while moving clients' marketing.

[00:16:50] Keeping success and wealth private, unlike now.

[00:20:15] Taking action is essential for success.

[00:23:34] Entrepreneurs struggle with staying focused for success.

[00:26:32] Multitasking causes frustration and chaos for entrepreneurs.

[00:28:02] Started in 2019, 3rd iteration of business. Added success mindset to help entrepreneurs.

[00:31:09] Managing expectations, selecting clients, avoiding mistakes.

[00:33:50] Specific goals, self-reflection, and taking massive action.

About the Guest : 

Erin Marcus is the founder and CEO of Conquer Your Business. A skilled professional with extensive experience in creating national and regional relationships within the insurance industry. Her role as a middleman involved establishing connections between insurance sellers and industry leaders such as MetLife, Jan Wirth, and Jan Hancocks. However, her job went beyond simply putting deals together. Erin excelled in working closely with advisors to teach them effective strategies for selling long-term care insurance. Despite the challenge of promoting a product that advisors disliked and clients avoided discussing, Erin made a living by imparting her knowledge and expertise in marketing and sales to help others succeed in this specialized field.

How to connect Erin Marcus : 

Website : https://conqueryourbusiness.com

Instagram : https://www.instagram.com/erinmarcusconqueryourbusiness/

LinkedIn - https://www.linkedin.com/in/erinmarcusconqueryourbusiness/

Facebook - https://www.facebook.com/ErinMarcusConquerYourBusiness

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. 

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us