Expert Insights

Companies and individual producers no longer have a choice when it comes to technology. The pace of change gets faster all the time and investment in innovation is imperative to business growth and survival.

What's going on in your business - and the industry - as we come to the end of the third quarter? Joe Welu discusses what's happening with top producers and mortgage companies nationwide as well as predictions for 2018.

Are you leaving money on the table by missing out on incremental business? Where are the leaks in your system? Do you have the right communication sequences and tools for different types of leads? Joe Welu explains that when it comes to taking your business to the next level, it's the basics that really matter.

Today's most successful mortgage companies and loan officers understand knowledge is important not only to consumers, but the partners they seek to do business with. In this episode, Joe Welu explains how MLOs can take advantage of a particularly easy opportunity to provide value through education-based marketing.

Headlines - even those in the mortgage and real estate industry trades - aren't very useful when it comes to how to speak to the public in light of current market events. Joe Welu explains how to make the news useful to consumers and help them make informed decisions.

If technology can be a disruptor - it will. Zillow has a pilot program that has Realtors up in arms, but their biggest trade organization refuses to enter the fray. Joe Welu talks about this controversy and how MLOs and Realtors can up their own game in the new world.

Leads, past clients, sphere of influence - that's where most mortgage and real estate professionals begin to build their business. But influence and success really increase when you grow your brand at the community level. Joe Welu explains how to set up and approach business development on this large, lucrative scale.

The only thing better than strong growth and profits is achieving them doing what you love - and doing what you do best. Joe Welu explains what mortgage companies that are succeeding today and who will dominate their markets going forward are doing to achieve this winning balance.