In this episode of the Agency Marketing Matters podcast, your hosts, Lauren Siler, Mark O'Brien and Chris Butler discuss the the only two rules for agency marketing: tell them what you do and then tell them what to do.

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Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled

In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Lauren Siler, discuss the two key components an agency needs to succeed at their own marketing efforts...

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Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled

In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss the Agency Marketing Maturity Index and the six elements (positioning, content strategy, contact strategy, website, CRM, automation) and how they lead to the seventh element, lead development...

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Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled

In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss the key takeaways from Newfangled's 2016 Seminar like the importance of culture, having structure in your agency, and the new official beer for the Agency Marketing Matters podcast...

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Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled

In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, talk about the difficulties marketing agencies face when it comes to crafting an agency's positioning statement but also how to overcome those challenges, step-by-step...

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Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled

In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, discuss the paradox of how it's seemingly impossible for marketing agencies to market themselves. The conclusion we tend to come back to: you need to be somebody's client. You need help from outside, objective expert help...

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Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled

In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how over and over again, agencies (ourselves included, at one point) can forget to have a coherent direction in their content marketing that connects the efforts in an accountable way back to the bottom line...

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Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled

In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how long an agency should expect it to take before their marketing starts working and how the right contact strategy can shrink an 8-year organic timeline down to 12 months...

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Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled

In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler, and Lauren Siler, discuss how important it is that an agency's marketing plan focus on a particular vertical or horizontal, even if its current operating reality is much more general...

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Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled

Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled

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In this first episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, talk about what it means for an agency to make an investment in marketing and how to make sure the return on that investment is what you expect it to be.