As an online business owner, you know you need to stay front of mind for your audience in order to keep making sales. The missing piece that allows you to do that? Content. And not just any content — strategic content. Because content for content’s sake might build that know, like, and trust factor, but it won’t necessarily convert to sales.

In this episode, I’m walking you through a simple 5-step system to take your content from idea to eyeballs without the chaos of trying to piece it together on the fly! 

Resources mentioned:

• Monthly Content Creation Service >>
• DIY Content & Copy Templates, Calendars, and More >>

Enjoy this episode? I'd love it if you could...

1. Subscribe to the Expert Status Show
2. Leave a review and email a screenshot of it to [email protected] (I'll shout the first 5 people a $10 Starbucks gift voucher!)
3. DM me @connectioncopyco with your biggest takeaway

In this episode, I'm diving into an honest look at 2022. 

I'm taking you behind the scenes of my biggest wins, greatest learnings, and my plans for the New Year (psst: there's a surprise in here!)

Enjoyed this episode? I'd LOVE to hear from you.

DM me @connectioncopyco with your biggest takeaway.

In today's episode, I'm chatting with Cali Waege from the Halcyon Hive about using Pinterest to put fuel on the fire of your marketing endeavours.

Cali is the owner and Pinterest strategist behind The Halcyon Hive™. She helps service providers and product sellers increase traffic, client leads, and sales using Pinterest.

We chat about...

• The Pinterest algorithm (which has gone through a LOT of changes over the last couple of years) and the content that is working best today
• How to find the right keywords and interests to target your ideal audience on Pinterest.
• How to optimize your Pinterest profile to attract your audience (bio, boards, etc.)
• How your Pinterest strategy can (and should) work in with your website strategy

Connect with Cali:

• Website

• Instagram

• Pinterest

If you enjoyed this episode, I'd love to hear from you! DM me your biggest takeaway @connectioncopyco.

In this episode, I'm diving into all things selling on social with Whitney Kay.

We talk about...

• Developing a social media strategy for your business
• The biggest mistakes Whitney sees business owners making when it comes to creating content for social media
• Keys to creating consistent content on social media that connects with your ideal clients
• How to scale an online community 
• Turning social media followers into email subscribers

If you enjoyed this episode, drop me a DM @connectioncopyco and let me know your biggest takeaway.

In this episode, I'm pulling back the curtain on marketing strategies that help you get seen.

I'm also sharing why your marketing might have been a flop in the past...

...and the #1 thing you MUST have in place in order for your marketing to actually convert clients

Referenced in this episode:

• The Ultimate Website Copywriting Checklist >>
• Controversial opinions about the marketing industry with Hannah Murphy >>

Have a question for me? DM me @connectioncopyco and ask away! 

In this episode, I'm having a candid chat with Rachel Green from Intentionally Designed about all things branding, web design, and rebranding. 

We cover...

• Why you need to define your brand strategy before you focus on the visuals in your business (and what is brand strategy, anyway?!)
• The ins and outs of a brand identity, and why it's important
• The essential components of a strategic website
• The custom branding versus. DIY debate and where Rachel stands on it all

If you enjoyed this episode, I'd love it if you could rate and review the podcast on Apple iTunes.   If you have any questions, DM Rachel @intentionallydesigned and I  @connectioncopyco on Instagram   Find Rachel & all of her amazing resources at intentionally-designed.com

In this episode, I'm giving you a look in at the EXACT process of how I create content in my business, month after month. It's the same system I use to create content for my 1:1 Full Suite Content Management clients 

I'm sharing...

• How I create a theme for my content each month
• How I come up with endless content ideas
• And how I get my content in front of more eyeballs so I can get new enquiries and sales

Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco

In this episode, I'm pulling back the curtain on my rebrand. I'm sharing...

• My heart behind the name, Connection Copy Co.
• Why I introduced a retainer service
• How I customised a website template to suit my brand
• The process of writing my website copy
• Why I didn't do a new brand photoshoot (gasp!)
• How I tweaked my branding (ever so slightly!) 
• Why custom services (web design, copy, branding, etc) aren't essential to growing a successful, money-making business

Links mentioned:

Emma Troy's Showit templates >> $100 off code: VIPELISE

Jen Wagner's fonts >>

Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco

My friend Hannah joins me for a candid (and somewhat controversial) chat about the online marketing industry.

We chat about...

• The current landscape of the industry
• Things that have gotten lost over the last few years that we believe are really important
• Business foundations that have stood the test of time
• How we are designing businesses that fit our lifestyles and unique circumstances, and how you can too

If you enjoyed this episode, I'd love it if you could review the show! This helps us reach more amazing business owners like you.

If you have any questions for Hannah or I, or just want to say hi, you can DM us over on Instagram @connectioncopyco and @withhannahandco

In today's episode, I'm sharing a really honest story about how I nearly sabotaged my business after a quick scroll through Pinterest.

I'm also talking about how my business has changed since having a baby, and how it's changing again now that I have a little more time. 

And, I'm reminding you what it looks like to run a business your way instead of the way that everyone else is running theirs. 

If this episode resonates with you, I'd love it if you could:

1. Rate and review the show (this helps me reach more of the right people!) 
2. Shoot me a DM @connectioncopyco and let me know your biggest takeaway

Thanks for tuning in!