In this episode, I'm making a confession about how I've created a cookie-cutter business and starved myself of creativity.

You'll find me asking the question: "is it OK to pivot?"

And diving into all of the details of what my pivot (and new brand) looks like.

If this episode resonates with you, I'd love to hear about it! DM me @connectioncopyco and let me know your thoughts

Shownotes for this episode >> 

Amie Finlayson is an online business strategist & marketing automation specialist for time-stretched, vision-led entrepreneurs + teams. She is the CEO of Ultraviolet MKTG, a marketing automation & business operations agency, and creator of Work In Flow, an 8-week course for service providers who want to better manage their own projects, their client load, and their mental space.

 

Here’s what we're covering in this episode:

• The common myths around automating your online business.
• Amie's recommendation on the to take when getting started with automation and some of the surprising things you can automate.
• What processes you should be doing manually vs. what to automate.
• The project management tools you should be using in your business to build workflows and simplify business.

 

 

 

Connect with Amie:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @amiefinlayson and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• Writing your about page that connects with your dream clients.

 

• 7 must-have details to include on your about page.

            Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elisehodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Alora Rachelle is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing and systems that bring balance and healthy boundaries.

 

Here’s what we're covering in this episode:

• How Alora scaled to 6 figures with a newborn and her biggest tips for combining a successful business with juggling mum life.
• Using Instagram to create a successful personal brand.
• The common brand and marketing mistakes businesses make and how to avoid them.
• Alora's philosophy on mindset over matter is more important than marketing.
• Advice for other photographers starting out in the industry and choosing a niche.

 

 

 

Connect with Alora:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @alora.rachelle and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• Overcoming writer's block by researching your dream client.

 

• Writing your copy with proven-to-convert copywriting principles and formulas.

 

• How to edit your copy like a pro.

            Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elisehodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Ashton Smith is the founder of The Awakening, a platform dedicated to helping women grow a soulful and strategic business through coaching, education, and mentorship. She is a soulful business coach that guides entrepreneurs to align with their vision, embody their CEO role, and thrive in life and business.

 

Here’s what we're covering in this episode:

• How Ashton has structured her business for maximum alignment, productivity and growth.
• Tapping into intuition to shift from $0 to a thriving 5-figure business.
• Why live launching is not a sustainable business model.
• Ashton's biggest tips for other female entrepreneurs who are wanting to grow a more soulful and strategic business.

 

 

 

Connect with Ashton:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @ashtonlongsmith and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• What is a landing page?

 

• How you can use different types of landing pages in your business.

 

• Learning about the rule of one.

 

• How to address pain points in your copy to resonate with your ideal client.

              Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elisehodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Meghan Lamle is a Business Mentor specializing in sales for female entrepreneurs who desire to scale rapidly in their business through effortless sales. As a go-to sales expert, Meghan teaches women psychology-based sales strategies to ditch sleazy sales techniques.

 

Here’s what we're covering in this episode:

• How Meghan shifted her mindset to grow her business.
• Talking about "effortless sales" and how to create a sales strategy.
• How Meghan has built a 6 figure business without a huge Instagram following.

 

 

 

Connect with Meghan:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @meghan.lamle and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• The steps to creating a clear transformation on your home page.

 

• How to write your about section.

 

• How to add powerful social proof on your website.

 

• Creating a clear and easy way to find more about your services.

              Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elise_hodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Emily is a Multi-Award Pro Makeup Artist who put down her tools to become an Online Educator. Her mission is simple - to equip busy, professional women with the ability to whip up their own beautiful makeup, so they can show up with more confidence.

 

Here’s what we're covering in this episode:

• How Emily transitioned from glamorous makeup to promoting natural and inner beauty.
• The biggest tips for others wanting to be more "themselves" in business and add their own unique flair to how they present themselves.
• How Emily has attracted her dream clients through branding and showing up as her authentic self.

 

 

 

Connect with Emily:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @purenavamakeup and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>