Exploring Growth

Exploring Growth

By Lee MurrayBusinessMarketing
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Exploring Growth episodes

  • Recruiting Top Sales Talent for Small Service Based Businesses with Mark Stewart

    This week's Exploring Growth Episode features Mark Stewart, an expert in hiring salespeople for small businesses and startups. This discussion revolves around the dos and don'ts of hiring quality people, primarily focusing on sales roles. 

    Listen as Mark shares his insights on the common mistakes small businesses make when hiring salespeople, the importance of hiring people who are different from you, and how to identify and recruit top talent for sales roles. We also explore the challenges associated with hiring friends or family members, stressing the importance of establishing clear boundaries between personal and professional relationships.


    Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
    Have a guest recommendation, question, or just want to connect? 
    Go here: https://www.harvardmurray.com/exploring-growth-podcast
    Connect on LinkedIn:
    Lee - https://www.linkedin.com/in/leehmurray

    Mark - https://www.linkedin.com/in/thenewsalesmen

    36 min
  • Can You Grow a Company Without Social Media? [Guest: Joe Sullivan])

    Join Lee Murray as he engages in a discussion with Joe Sullivan, co-owner of Gorilla 76. In this week's episode, they try to answer the seemingly impossible question of whether or not B2B companies can grow without using social media.

    If you've ever wondered whether investing time and effort in social media is worth it for your business, this is an episode for you.

    Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.


    Have a guest recommendation, question, or just want to connect? Go here: https://www.harvardmurray.com/exploring-growth-podcast

    Connect on LinkedIn:

    Lee - https://www.linkedin.com/in/leehmurray

    Joe - https://www.linkedin.com/in/gorilla76joe


    #ExploringGrowth #BusinessGrowth #GrowthStrategy #BusinessAdvice #BusinessRelationships #BusinessTips #BusinessStrategy #B2BCompany #Socialmedia #B2BMarketing #ContentStrategy

    32 min
  • Generating Demand with Brooks Szewczyk

    In this week's episode, Lee Murray sits down with Brooks Szewczyk, Demand Gen Marketing Manager from Yardstick.com. Together they discuss the power of shifting from lead gen to demand gen and branding in marketing.


    Brooks shares his experience of implementing a demand gen engine for a small university and how it helped them build a relationship with their audience. They also discuss the importance of building a strong brand and understanding customer needs for companies to succeed in marketing.


    If you're tired of ineffective lead-generation tactics, this is the episode for you. 


    Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
    Have a guest recommendation, question, or just want to connect? 
    Go here: https://www.harvardmurray.com/exploring-growth-podcast
    Connect on LinkedIn:
    Lee - https://www.linkedin.com/in/leehmurray
    Brooks - https://www.linkedin.com/in/brookssze


    References:

    Yardstick.com 

    Alice deCourcy's book The Diary of a First time CMO - https://open.spotify.com/show/0Bo1LTJYqCvjEs9Ev7jxMW?si=c48237eeea5848fe


    Dan Sanchez's Brand Diagram - https://www.linkedin.com/posts/brookssze_about-two-years-ago-my-friend-dan-sanchez-activity-7036017276596199426-HJzp/?utm_source=share&utm_medium=member_desktop


    33 min
  • Brand Messaging Across International Borders with Wendy Pease

    In this week's episode, join host, Lee Murray and special guest Wendy Pease as they delve into the fascinating world of international marketing and branding. 


    Wendy shares her expert insights on the importance of language and cultural understanding when it comes to expanding your business globally. She reveals the key factors that companies need to consider before taking the leap into international markets and highlights the critical role of quality translation and cultural sensitivity. 


    If you're interested in international marketing and expanding your business on a global scale, this is the episode for you. 


    Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
    Have a guest recommendation, question, or just want to connect? 
    Go here: https://www.harvardmurray.com/exploring-growth-podcast
    Connect on LinkedIn:
    Lee - https://www.linkedin.com/in/leehmurray
    Wendy - https://www.linkedin.com/in/wendypease


    "The Language of Global Marketing" Book - https://www.amazon.com/Language-Global-Marketing-Strategies-International/dp/B09CLVY6YM/ref=sr_1_1?c...

    "Global Marketing Show" Podcast - https://open.spotify.com/show/74C4ECk4tFeMc8KX8FRlzc?si=a7fab1d33c7d4326


    35 min
  • How to Scale Relationships with Aaron Weekes

    In this week's episode, Lee Murray, Business Growth Strategist of Harvard Murray Consulting sits down with special guest Aaron Weekes, from Proofpoint Marketing. Listen as they dive into the topic of scaling relationships in business, exploring the ins and outs of how companies can map their relationship-building efforts to revenue. As a seasoned marketer, Aaron brings his unique perspective to the discussion, offering valuable insights on how to build meaningful relationships in business. 


    This episode is a great resource and will leave you inspired to take your relationships to the next level. 


    Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
    Have a guest recommendation, question, or just want to connect? 
    Go here: https://www.harvardmurray.com/exploring-growth-podcast
    Connect on LinkedIn:
    Lee - https://www.linkedin.com/in/leehmurray
    Aaron - https://www.linkedin.com/in/aaronmichaelweekes
    #ExploringGrowth #BusinessGrowth #GrowthStrategy #BusinessAdvice #BusinessRelationships #BusinessTips #BusinessStrategy #ScalingRelationships

    37 min
  • Creating B2B Educational Content that Converts with Courtney Sembler

    In this week's episode of Exploring Growth, Lee Murray speaks with Courtney Sembler, the leader of the HubSpot Academy team. They talk about the value of educational content and how it can benefit businesses with their marketing and sales strategies. They also delve into the various courses and educational materials provided by HubSpot Academy. 


    This episode is full of practical advice for companies looking to implement an educational content strategy.


    Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
    For more information on HubSpot Academy: https://academy.hubspot.com/

    Have a guest recommendation, question, or just want to connect? 
    Go here: https://www.harvardmurray.com/exploring-growth-podcast
    Connect on LinkedIn:
    Lee - https://www.linkedin.com/in/leehmurray
    Courtney - https://www.linkedin.com/in/courtney-sembler-b3394951

    36 min
  • The Best Approach to Business Development & Customer Success with Amanda Brand

    Welcome to the Exploring Growth Podcast, where we delve into the world of business development. In this episode, Lee Murray, Business Growth Strategist at Harvard Murray Consulting, talks with Amanda Brand, Vice President at MINDSCAPE. 


    They discuss Amanda's methods for converting prospects into clients and the significance of customer success. Amanda also shares her path to becoming Vice President, and how her previous experience in healthcare and education helped her in her current position.


    If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
    Have a guest recommendation, question, or just want to connect? 
    Go here: https://www.harvardmurray.com/exploring-growth-podcast
    Connect on LinkedIn:
    Lee - https://www.linkedin.com/in/leehmurray
    Amanda - https://www.linkedin.com/in/amanda-darby-brand-mba-678a9618

    39 min
  • Pricing Strategy with Dominique Fraser

    Are you looking to increase the prices of what you're selling and retain clients for longer? Then this episode of the Exploring Growth Podcast will be of particular interest to you.

    Host, Lee Murray, Business Growth Strategist of Harvard Murray Consulting speaks with Pricing Strategist, Dominique Frazier about how B2B businesses can increase pricing and profit margins. They also discuss the importance of value, education, and ramping up your marketing funnel during the sales process.
    If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
    Have a guest recommendation, question, or just want to connect?
    Go here: https://www.harvardmurray.com/exploring-growth-podcast
    Connect on LinkedIn:
    Lee - https://www.linkedin.com/in/leehmurray
    Dominique - https://www.linkedin.com/in/dominiquefraser

    27 min
  • Building the House of Revenue Attribution with Steffen Hedebrandt

    Welcome back to the Exploring Growth Podcast! In this episode, Lee interviews Steffen Hedebrandt, CMO of Dreamdata.io, on building the proverbial house of revenue attribution for B2B mid-market companies.

    With buying cycles typically lasting between three to nine months, it can be tough to connect the dots. Our guest shares some valuable tips on starting with simple, low-cost approaches to improve revenue attribution. These include having salespeople ask prospects how they heard about the company and implementing a "How did you hear about us?" form on the website. If you're a mid-market B2B company looking to improve your revenue attribution, this episode is a must-watch!

    If you are enjoying what you hear, please consider sharing it with a colleague or a friend.


    Have a guest recommendation, question, or just want to connect?
    Go here: https://www.harvardmurray.com/exploring-growth-podcast

    Connect on LinkedIn:

    Lee - https://www.linkedin.com/in/leehmurray

    Steffen - https://www.linkedin.com/in/steffenhedebrandt

    36 min
  • An Unbelievable Idea For Marketers with Dan Sanchez

    Welcome to this week's episode of the Exploring Growth Podcast! In this episode, Lee sits down with Dan Sanchez, also known as #danchez on LinkedIn, from Sweet Fish. Together, they dive deep into the world of LinkedIn and discuss the best engagement strategies, tips for getting the most out of your relationships on the platform, and how to create compelling content. They also discuss the importance of personalization and how that plays a significant role in achieving greater success on LinkedIn.

    Whether you're a marketer looking to boost your LinkedIn presence and enhance your marketing strategies or a salesperson looking to sell effectively on the platform, this episode has something for you.

    If you are enjoying what you hear, please consider sharing it with a colleague or a friend.


    Have a guest recommendation, question, or just want to connect?
    Go here: https://www.harvardmurray.com/exploring-growth-podcast

    Connect on LinkedIn:

    Dan - https://www.linkedin.com/in/digitalmarketingdan

    50 min

About Exploring Growth

From the publisher's feed

Business Growth Advisor and Content Marketing Agency CEO, Lee Murray, interviews experts on growth from all types of backgrounds. Lee’s goal is to provide Founder/CEOs and Sales & Marketing Leaders with practical wisdom they can take back and deploy in their companies and with their teams. This podcast serves as a resource to second stage growth companies, to help them unlock next level growth.