Exploring Growth

In the week episode of our CEO series, host Lee Murray engages in a captivating discussion with Rey Ortega, founder of Grata Software, as he shares the journey from freelancing to a successful tech consulting firm. Learn about the importance of an engineering-first approach, building client relationships, and transitioning from engineering to leadership. Discover Grata Software's expansion plans and the new "Learn to Build a Business" program, designed to help small businesses and entrepreneurs. Tune in for insights on business fundamentals, mentorship, and transitioning to entrepreneurship!

Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.

Have a guest recommendation, question, or just want to connect?

Go here: https://www.harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:

Lee - https://www.linkedin.com/in/leehmurray/

Rey - https://www.linkedin.com/in/rey-ortega-2774468/

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Welcome to another episode of Exploring Growth! This week, our host, Lee Murray, engages in a captivating conversation with Nick Petros, Principal at PinchForth. Together, they explore the critical concept of using the buyer's journey as a guiding force to navigate the course of your marketing campaigns and shape the content they encompass. They also discuss the significance of nurturing leads in the B2B market and the role of timing in the buyer's journey.

Over the course of the previous four episodes, our host, Lee Murray has had the privilege of hosting some very esteemed business experts. Each one of them brought their extensive knowledge and experience to the table. 

This episode serves as a comprehensive recap of these episodes. Join Lee as he condenses the key takeaways, actionable strategies, and expert tips shared by his guests so far this season.

Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.

Have a guest recommendation, question, or just want to connect? 
Go here: https://www.harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:

Lee - https://www.linkedin.com/in/leehmurray

Tim - https://www.linkedin.com/in/marketing-consultant-tim-parkin

Dan - https://www.linkedin.com/in/digitalmarketingdan

Brooks - https://www.linkedin.com/in/brookssze

Manny - https://www.linkedin.com/in/manny-de-la-vega-bb754321

#ExploringGrowthPodcast #BusinessGrowth #GrowthStrategy #BusinessAdvice #BusinessRelationships #B2BGrowth #Networking #MarketingStrategy #BusinessStrategy #B2BCompany #StrategicMarketing #BusinessVision #BusinessMission #BusinessCoach

In this episode, Lee Murray interviews Manny De La Vega, a business advisor with extensive experience in owning restaurants and mentoring entrepreneurs. They discuss the importance of mission in business and how it relates to vision. 

Manny illustrates the repercussions of business owners veering off-course from their company's mission and sheds light on the pivotal role that marketers play in aligning the company's mission with its purpose.

Whether you're a business enthusiast, entrepreneur, or simply intrigued by the world of purpose-driven endeavors, this episode offers a wealth of wisdom and many valuable insights. 

Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
Have a guest recommendation, question, or just want to connect? 
Go here: https://www.harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee - https://www.linkedin.com/in/leehmurray
Manny - https://www.linkedin.com/in/manny-de-la-vega-bb754321
https://www.system-soul.com

#ExploringGrowthPodast #BusinessGrowth #GrowthStrategy #BusinessAdvice #BusinessRelationships #B2BGrowth #Networking #MarketingStrategy #BusinessStrategy #B2BCompany #StrategicMarketing #BusinessVision #BusinessMission #BusinessCoach

In this episode, our host Lee Murray sits down with Dan Sanchez, the Inbound Marketing Director at Element451, to explore the critical topic of audience growth. Together, they delve into the importance of identifying stakeholders and understanding their motivations within the buyer's decision-making process. 

Learn from Dan's personal experiences, including the negative consequences of misaligned stakeholders. This episode will also help you explore strategies for tailoring content, involving decision-makers, and leveraging referral partnerships. 

Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
Have a guest recommendation, question, or just want to connect? 
Go here: https://www.harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee - https://www.linkedin.com/in/leehmurray
Dan - https://www.linkedin.com/in/digitalmarketingdan/

#ExploringGrowthPodast #BusinessGrowth #GrowthStrategy #BusinessAdvice #BusinessRelationships #B2BGrowth #Networking #MarketingStrategy #BusinessStrategy #B2BCompany #StrategicMarketing #AudienceGrowth #BuyerMotivations #ContentTailoring #ReferralPartnerships #StrategicEngagement

Welcome to Season 2 of the Exploring Growth Podcast! Our host, Lee Murray, launches an exhilarating new series of episodes with the brilliant Tim Parkin as the inaugural guest. As a global marketing consultant and exceptional strategist, Tim is full of with invaluable insights to share. In this episode, Lee and Tim delve into the importance of understanding your buyer in the realms of marketing and advertising.

Listen to this captivating discussion on the importance of finding the right target audience, creating a compelling message, and consistently engaging with them. They also explore the factors involved in defining the buyer, including the triggers that motivate individuals to make purchases and the psychological processes behind their decision-making.

Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
Have a guest recommendation, question, or just want to connect? 
Go here: https://www.harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee - https://www.linkedin.com/in/leehmurray
Tim - https://www.linkedin.com/in/marketing-consultant-tim-parkin
#ExploringGrowthPodast #BusinessGrowth #GrowthStrategy #BusinessAdvice #BusinessRelationships #B2BGrowth #Networking #MarketingStrategy #BusinessStrategy #B2BCompany #StrategicMarketing

In the third installment of this series, our Host - Lee Murray, Business Growth Strategist at HMC Consulting, discusses the essentials of brand vision with Brooks Szewczyk, marketer at Yardstik.

In this episode of Exploring Growth, Katrine Rasmussen joins Host, Lee Murray to dive into her framework for account-based marketing (ABM). 

Gain valuable insights as they discuss the crucial role of aligning sales and marketing and the significance of tailoring your approach to captivate your targeted accounts. Additionally, learn about the essential aspects of cultivating relationships and establishing trust in B2B enterprise sales cycles, and discover how event marketing can serve as a powerful strategy to accomplish these objectives. If you've ever wondered what ABM truly entails, this conversation unveils its power and potential to maximize your business growth!

Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
Have a guest recommendation, question, or just want to connect? 
Go here: https://www.harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee - https://www.linkedin.com/in/leehmurray
Katrine - https://www.linkedin.com/in/katrinerasmussen

www.pixelz.com

#ExploringGrowth #BusinessGrowth #GrowthStrategy #BusinessAdvice #BusinessRelationships #B2BGrowth #PrecisionMarketing #Networking #MarketingStrategy #BusinessStrategy #B2BCompany #SalesMarketingAlignment #ABM #SalesStrategy

Welcome back to another episode of Exploring Growth! This week's guest is agency owner, Mike Grinberg. Join us as we discuss effective B2B growth strategies tailored for mid-market companies. 

We also shed light on overcoming growth plateaus and the importance of profitability. Together we explore the power of relationships, referrals, and unique customer experiences in driving long-term revenue and success. If you're eager to grow and scale your business, this episode is a must-listen for you!

Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
Have a guest recommendation, question, or just want to connect? 
Go here: https://www.harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee - https://www.linkedin.com/in/leehmurray
Mike - https://www.linkedin.com/in/mikegrinberg