Exploring Growth

On this week's episode of Exploring Growth, host Lee Murray speaks with Joe Pici, one of the best sales trainers in the world. Listen as they discuss the top 10 ways that sales can fail, including the importance of consistently using your CRM, treating sales as a craft that requires skill-building, and understanding your customer's needs.

If you're a small business owner, a mid-sized company sales team, or a marketer looking to align yourself with sales, this podcast is for you. You're sure to learn valuable insights and strategies that will help you improve your sales game.

If you are enjoying what you hear, please consider sharing it with a colleague or a friend.

In this week's episode, Host, Lee Murray, has the privilege of speaking with Laura Erdem, Senior Account Executive of Dreamdata.io.  Dreamdata is a company in Copenhagen that specializes in revenue attribution, mapping out all of a company's go-to-market data to understand the impact of marketing on sales. The company helps teams understand what drives revenue so they can scale their company.  

Join Lee and Laura as they cover a wide range of topics—including revenue attribution, the best practices for a CMO at a mid-sized B2B company, and the importance of having a sales and marketing overlap, specifically on LinkedIn.  If you are enjoying what you hear, please consider sharing it with a colleague or a friend.  

Connect with Laura - https://www.linkedin.com/in/lerdem

Have a guest recommendation, question, or just want to connect?  Go here: https://www.harvardmurray.com/exploring-growth-podcast 

Get ready to dive into the exciting world of B2B industrial marketing with Mary Keough from Gorilla 76 Marketing Agency. Host Lee Murray and Mary delve into the impact of COVID-19 on B2B businesses and how the pandemic has put marketing on its toes. They discuss the challenge of gathering customer insights and how the internal culture of companies has become just as important as their external image.

With a focus on how to approach marketing from a customer perspective, this podcast is a must-watch for anyone interested in the evolution of marketing during these uncertain times.

If you are enjoying what you hear, please consider sharing it with a colleague or a friend.

https://www.linkedin.com/in/mary-keough-437824a2

https://www.gorilla76.com

In the third and last module of the HBS Online Course, Lee speaks with Christina Quiñones, Senior Vice President of Business Development & Innovation at AMA Consulting Group. In this podcast, Christina talks about her organization's methods of measuring productivity and explains how they plan to further improve productivity.

If you are enjoying what you hear, please consider sharing it with a colleague or a friend.

Have a guest recommendation, question, or just want to connect? Go here: https://www.harvardmurray.com/exploring-growth-podcast

Connect with Christina -

https://www.linkedin.com/in/christina-qui%C3%B1ones-400bb3a

https://amaconsultinggroup.com

In the second module of the HBS Online Course, Lee speaks with Larry Hipp, CEO of Brightwell Payments Company about technology and how it adds value.

In this episode, Larry shares how technology has changed the way he runs Brightwell Payments Company and what he's learned along the way.

If you are enjoying what you hear, please consider sharing it with a colleague or a friend.

Have a guest recommendation, question, or just want to connect? Go here:

https://www.harvardmurray.com/exploring-growth-podcast

Connect with Larry Hipp -

https://www.linkedin.com/in/larry-hipp

https://www.brightwell.com

In the first module of the new HBS Online Course, Lee speaks with Bank CEO, Ryan James on finance. Ryan shares his insight on how financial success is measured in the banking world and offers some great perspectives that can be applied to tracking the success of any kind of organization.

If you are enjoying what you hear, please consider sharing it with a colleague or a friend.

Have a guest recommendation, question, or just want to connect? Go here:

https://www.harvardmurray.com/exploring-growth-podcast

Connect with Ryan James -

https://www.linkedin.com/in/ryan-james-9b088465

ryangjames.com

In the fourth episode of Season 1, Lee talks with Josh Cemelich, Owner/Operator of ABT Modern, an industry leader in the high-end mid-century modern furniture space. Hear them talk about overcoming challenges and taking on risks with the right mindset, all while being honest about the adversity faced as entrepreneurs.

Have a guest recommendation, a question, or just want to connect? Go here: https://www.harvardmurray.com/exploring-growth-podcast

Connect with Josh Cemelich - https://www.linkedin.com/in/joshua-cemelich-7111763b

https://abtmodern.com

In the third episode of Season 1, Lee interviews Hubspot Executive, Dan Tyre, about his entrepreneurial journey and his role as the first salesperson of HubSpot's original team. Together we explore the power of growth and startups as well as some key tips for entrepreneurs hoping to scale their businesses and take them to the next level.

Subscribe to the Exploring Growth email newsletter for additional insights into this and other interviews at harvardmurray.com/exploring-growth-podcast

In the second episode of Season 1, Lee interviews Tracy Montour, a Director of Product Marketing who discusses all things Linkedln and podcasting. They discuss the power of marketing strategy and leadership. Tracy brings a wealth of knowledge over her time working in product marketing, plus her experience with her own Linkedln show called Nailed it/Failed it.

Have a guest recommendation, a question or just want to connect? Go here: https://www.harvardmurray.com/explori...

In the first episode of Season 1, Lee interviews Emily Brady, Content Lead from Sweetfish Media who discusses all things podcasting and creative. They discuss the power of personal branding and how branding is evolving. Emily brings a wealth of knowledge over her time working in content marketing, plus her insight into Sweetfish’s employee advocacy program.

Have a guest recommendation, a question or just want to connect? Go here: https://www.harvardmurray.com/explori..