In this episode, you’ll hear from Storycraft Lab’s Naomi Clare Crellin about facilitating a popup activation of taking the Google Xi (Experience Institute) community to IMEX Frankfurt. 

Naomi Clare Crellin is the founder and CEO of Storycraft Lab and editor and host of the Futures Forum, an innovation think tank. Her activation’s goal was to explore the Xi Days case study — from the launch of the Neu Project at IMEX 2022 to the recent Xi Days event — and the many industry tools and frameworks being developed around neuro inclusion. The event guided attendees onhow to advocate for the business value of belonging and motivate their communities to foster belonging in the events they create.

Here’s what you’ll hear about in this conversation:

• The Xi community's mission to generate support systems, frameworks, and tools that facilitate universal inclusion in the event industry

• How the team created an activation centered on engaging participants in “googly” design sprints to reimagine radical inclusion

• The launch of the Belonging Index, which is a tool that challenges traditional demographics by focusing on individuals' values and provides insights for designing inclusive experiences

Mentioned in This Episode

• Storycraft Lab

• Xi at IMEX Frankfurt

• The Neu Project

• Valuegraphics

• Belonging: The Science of Creating Connection and Bridging Divides by Geoffrey L. Cohen 

• Naomi Clare Crellin on LinkedIn

• Contact: [email protected]

• Megan Henshall on LinkedIn