Young adults in America are drinking less compared to older generations, leading some to question the prevalence and role of alcohol in daily life.

On Midday Edition Wednesday, we explore San Diego's burgeoning "sober curious" scene. We hear from San Diegans building products and spaces that challenge the norms of alcohol consumption, and the social pressures that often come with drinking.

Crystal and Kaylee Clark, Good News Bar San Diego

Cale Bollman, Nunya Beverages