On this episode of Fire Footwear, Matty Ice delves into the world of sneaker culture and beyond. He discusses the importance of foot comfort and protection, especially for older consumers like him. He also discusses the rise and impact of sneaker culture on social media, and the creative visions of well-known sneaker collaborators like Jerry Lorenzo, Virgil Abloh, and Travis Scott. But the hosts also remind listeners of the importance of appreciating what is in front of them, even in the world of sneaker culture. Tune in for all this, and more.

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