AI is changing the world as we know it and generative AI is leading the change. Max Sinclair from Ecomtent joins Matt in today's episode to talk about the amazing possibilities of Generative AI and sheds light on the most popular Generative AI system right now, ChatGPT.

ABOUT MAX

Max is CEO and Founder of Ecomtent, who are revolutionising how E-commerce sellers create content with Generative AI. Prior to founding Ecomtent, Max spent 6 years at Amazon. Here he worked on the launch of Amazon Business in the UK, the country launch of Ecomtent in Singapore, and the launch of Amazon Grocery across the EU. Throughout this time, Max worked directly with 100s of sellers of all sizes across many categories, and saw the pain of creating content for Ecommerce first hand.

Here’s a summary of the great stuff that we cover in this show:

• Generative AI is a new wave of Artificial Intelligence that can produce entirely new content such as images, videos, texts and code. It differs from deterministic AI which uses data sets to answer questions or classify objects. Max started Ecomtent to use this technology for e-commerce sellers in order to help them create content more efficiently.
• ChatGPT uses something called Generative Adversarial Network which consists of two networks: a generator and discriminator. Although useful, Chat GPT should be used cautiously as it only generates text sounding correct but not necessarily accurate.
• Matt and Max discuss the implications of AI on creation. They explore how chat GPT can be used to write a book with a single prompt, as well as its potential applications in other industries such as law. Max stated that while it is terrifying, technological advances have been beneficial for humanity throughout history and should not be feared.
• Ecomtent is creating product images and lifestyle images using generative AI. The ambition is to create optimized descriptions, bullet points and A+ content as well as lifestyle imagery that would not be generated again exactly the same if given the same prompt multiple times over.
• Max explained their vision statement, which is "unimaginable creativity" with limitless personalization. He added that generative AI can create code as well, which will lead to a future where people just have to say “build me a website” and the AI will do so smartly with all permutations taken into account.
• Max suggests that new e-commerce persons use chat GPT to analyze reviews on competitors and understand customer preferences. Secondly, Max suggests generating a list of 100 search phrases/keywords related to the product as well as optimizing bids on Amazon or Google based on that list.
• Max has used Chat GPT to discover a unique writing style. He recommends using this technique when creating blog posts, making them more entertaining and engaging. Natural language translation is another application of Chat GPT as it understands the key themes and concepts in order to create new phrases and synonyms for other languages.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.