In this episode, I sit down with sports journalist and endurance athlete Brad Culp for an in-depth conversation about the current state of triathlon and his latest book, The Norwegian Method. Brad offers insightful analysis on the recent Ironman World Championships in Nice, the evolution of triathlon with series like T100, SuperTri, and WTS, and where the sport is headed in terms of events, athletes, and equipment innovation. We then dive into Brad’s journey as a journalist, his time at the helm of Triathlete and LAVA magazines, and the unique perspectives he’s gained as both a writer and athlete. Finally, we explore his new book, The Norwegian Method, which covers the groundbreaking endurance training system used by athletes like Jakob Ingebrigtsen, Kristian Blummenfelt, and Gustav Iden. Brad shares the highs and lows of writing the book, the science behind controlled intensity and lactate testing, and how this method is transforming endurance sports. Whether you’re an athlete, a triathlon fan, or simply curious about elite performance, this episode is packed with valuable takeaways. Don’t miss it!