Game-Changing Business Moves!
I sat down with my friend and Chief core group member Patricia Beitler in this session. Patricia is the founder and CEO of Velocitas. Velocitas is a full-service, multicultural interactive marketing, and public relations agency that offers a 360-degree approach to your marketing needs. Veolcitas was identified as the Most Innovative Digital Communications Agency – in the USA by Corporate Vision magazine.
Patricia is a seasoned marketing executive and entrepreneur who launched Velocitas in 2002. When deciding on a name, she wanted something that represented her business style: fast-paced, efficient, and always two steps ahead of the game. Velocitas, a Latin word meaning speed, swiftness, and velocity, was the perfect fit.
As President of the award-winning agency, Patricia manages client relationships and oversees all the firm’s campaigns and projects. Patricia brings a wealth of experience in healthcare and professional services marketing, including law practices and technology companies. Her strengths include working with clients on brand development, marketing strategy, Internet marketing, strategic introductions, and collaborating with designers to produce all types of creative collateral material, photo assets, and videos, in addition to building long-lasting relationships with clients, media members and her team of social media experts and PR representatives. Patricia is deeply involved in the South Florida business community and actively participates in and sits on the board of various legal, finance, and non-profit organizations. Patricia acquired her MBA from the University of Miami in 2004, specializing in international business.
Patricia and I talked about how the post-pandemic environment and the economic climate allowed her to rethink her business, build deeper client engagement relationships, transform her team, and reset the organization's teaming and mentoring culture.
Patricia highlights critical elements to rebuilding and resetting when external factors are impacting your business:
1. Finding the opportunity to connect more deeply with clients and collaborate with them as partners. This deeper connection became even more critical and revealed unobvious opportunities in the pre-pandemic environment.
2. Reframe the organization's focus and time - instead of running to events and meetings, they could truly focus on the business, and the agency could flourish more than ever.
3. Finding the right fit hybrid in office, on-site, and remote work models became differentiating. Velocitas was hybrid/remote work before the pandemic; however, they were able to truly restructure and organize the agency in a way that made it more efficient than ever.
4. Resetting their team development and mentoring was critical to the shift of growth, and putting it at the core of their team culture
It was super encouraging to hear from Patricia, knowing the ups and downs and how her mindset of perseverance pushed her to reset and rebuild her organization to launch into its next stage of greatness!
I hope you take something away from this conversation!
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