Eye on Digital Marketing

Eye on Digital Marketing

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Eye on Digital Marketing episodes

  • 9: Content Repurposing – Getting the Most Bang for Your Content Buck
    Every business wants fresh on-site and off-site content, but creating high-quality content takes time and expertise. Repurposing content is often overlooked as a strategy to sustain the content creation process. In this newest installment of MoreVisibility’s Eye on Digital Marketing podcast, our digital marketing experts will provide clear insights into:

    •  What type content and multimedia should be created that is easy to share and repurpose
    •  How utilizing video transcripts can be beneficial to content creation
    •  Some considerations that should be accounted for when repurposing content across different channels
    •  And much more!
    • Learn the latest content repurposing tips and ideas: Listen to the full podcast now!

      If you need help with your content marketing, please contact the Digital Marketing experts at MoreVisibility.

      15 min
    • 8: Creating a Successful Digital Marketing Strategy for Your Next Event
      Planning an event can be overwhelming – there’s a lot to consider from the place, the goal, budget allocation, as well as, how to promote the event. Nevertheless, for any event to be successful it will need some form of digital marketing backing.

      In the latest installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive advertising experts shed insights about what you should be considering when promoting your next event online, such as:

      •  The fundamental items needed
      •  Deciding the length of time necessary for digital promotion
      •  How to allocate your budget effectively
      •  How to utilize remarketing
      •  And more!
      • To learn expert digital advertising strategy tips for your next event: Listen to the full podcast now!

        Would you like to grow your event? Please contact the Digital Marketing experts at MoreVisibility.

        13 min
      • 7: Google My Business And How It Can Help Boost Your Business
        As the trend of “Near Me” searching continues to increase, it has become important, more than ever, to confirm that your search engine optimization (SEO) is up to par. Under the umbrella of SEO falls the free tool Google My Business (GMB) that most companies use and should be a valuable part of any company’s SEO strategy.

        In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive marketing experts will explore:

        •  What is GMB and its “trackability”
        •  Where and what information shows up in search
        •  The benefits of GMB for brick-and-mortar and fully online businesses
        •  And so much more!
        • Listen to learn the hottest GMB tips now!

          Would you like to boost your business through organic listings? Please contact the Digital Marketing experts at MoreVisibility.

          12 min
        • 6: Conversion Rate Optimization – Turning Users Into Customers
          Every business wants to increase the ROI of its digital marketing efforts – thus there’s a lot to consider from conversion tracking, optimization techniques, and types of engagement metrics … nevertheless you should stop and consider what is your user’s motivation and knowledge of your product and company? In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our digital marketing leaders explore:

          •  The meaning of Conversion Rate Optimization
          •  Optimization tactics that can improve your conversion rate
          •  Tips for implementing these tactics
          •  And more!
          • To learn the newest tips and ideas for Conversion Rate Optimization: Listen to the podcast now!

            Are you attracting a lot of traffic to your website but aren’t able to seal the deal? That’s where MoreVisibility comes in! Contact us today.

            12 min
          • 5: Major Updates For Two Big Players In Social Media – Instagram & Snapchat
            Social media marketing has given companies the ability to increase brand recognition and inbound traffic, more opportunities to convert users into customers, and actionable customer insights. Hence, why Facebook, Snapchat, Instagram and every social media channel have become “the place” most companies’ want to be.

            In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive marketing experts explore the newest that Instagram and Snapchat have to offer, as well as:

            •  How these features work
            •  How these features can add value to your Social Media marketing
            •  And more!
            • Listen to the entire podcast right now!

              Contact us today and our experts will collaborate with you to provide a roadmap to kickstart or improve your Social Media Advertising.

              13 min
            • 4: Digital Marketing Strategy – Steps Towards Business Growth
              Every business needs an effective marketing strategy in place to grow, but it can be overwhelming to get started or know where to go next. You may wonder if your time and resource allocation is going towards the correct efforts. During this latest installment of MoreVisibility’s Eye on Digital Marketing podcast, discover:

              •  How to identify what the best next steps are for your marketing efforts?
              •  What company tools you should ensure are up to par before moving forward?
              •  If bringing in outside help is a good idea?
              •  And so much more!
              • Listen to the full podcast now.

                Would you like to increase your marketing efforts but are unsure which ones are worth your time and resources? Please contact the Digital Marketing experts at MoreVisibility.

                13 min
              • 3: What Is Google Data Studio? Why You Should Be Using It
                Google Analytics is a great tool that can help any business collect data and gain insight about how well its digital marketing efforts are performing. However, sometimes that data can be hard to understand, present or turn into actionable information.

                In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our Google Analytics experts will discuss a new free tool, Google Data Studio, as well as:

                •  Its advantages over other Google tools
                •  First time user experience
                •  And much more!
                • To learn the latest information and tips about Google Data Studio: Listen to the entire podcast right now!

                  Don’t make marketing decisions with bad or confusing data! Contact the Google Certified Partners today.
                  8 min
                • 2: Tips to Create a User-Centric SEO Keyword Strategy for Greater Search Engine Success
                  Strategic Keyword selection for SEO is overwhelming – there’s a lot to consider from branding, categorical words, industry jargon, and search volume … but have you stopped to think about what your target audience(s) need and want? The key to keywords is your prospective users. The more you can align keywords with questions, goals, concerns, etc., they have, the better your potential for success.

                  In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive marketing experts explore what steps to take to create an effective Organic Keyword Strategy, including:

                  •  How to identify the “right” keywords
                  •  Tools to use to gain further insight on keywords
                  •  Tips for shaping and writing content that aligns with your keywords
                  •  And more!
                  • To learn expert Organic Keyword strategy tips and tools: Listen to the full podcast now!

                    Do you want to improve your search engine ranking but don’t know where to start? That’s where MoreVisibility comes in! Contact us today.

                    14 min
                  • 1: The Struggle Is Real – How to Keep Your Company’s Online Content Creation Momentum Going
                    Every business needs fresh digital content for its website, blogs, social media marketing, and more, but producing it can be a huge undertaking. You may not be sure what topics to cover, or your strategy might be hampered by a lack of writers. In MoreVisibility’s first installment of its Eye on Digital Marketing podcast, our digital marketing leaders tackle this problem and provide clear insight into:

                    •  How to improve your content marketing
                    •  Ideas for effective content production with limited resources
                    •  Tips for jumpstarting a new content marketing initiative
                    •  And more!
                    • Learn the latest content marketing tips and ideas: Listen to the full podcast now

                      Are you struggling to produce fresh online content? That’s where MoreVisibility comes in! Contact us today.

                      15 min

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                    Digital Marketing news and trends related to Search Engine Optimization, Search Engine Marketing, Website Design, Google Analytics, Social Media, Content Strategy and much more!