Formula 1 has broken into Hollywood in a huge way. F1 the movie was a partnership like we'd never seen before, bringing Lewis Hamilton, Jerry Bruckheimer, and Brad Pitt together for what would ultimately become the highest grossing sports movie in history, and an Oscar winning film. But Formula 1 has quietly been building a television and film strategy for years. 

Starting in 2017, when Liberty Media first acquired F1, the team looked for new ways to bring a different audience into the sport, expanding hopefully into the US, where the sport had never been as popular as NASCAR or IndyCar. That led to the creation of Drive To Survive, a docuseries with reality TV flare that was so successful, we've seen a ton of sports attempt to copy it, including Tennis, Rugby, Golf, and the NHL. 

When F1 the movie brought in scripted TV, F1 as a sport also expanded their plan. F1: The Academy, a docuseries in the vein of Drive To Survive, this time focused on the all-female development series. A comedic, driver focused series hosted by Amelia Dimoldenberg of Chicken Shop Date. And, still in development, officially sanctioned scripted TV projects. As we see the rise of sports fiction, like Heated Rivalry and Challengers, and pop culture / sports crossovers, like Taylor Swift, Hailee Steinfeld, and the NFL, bring new fans to sports, it seems like Formula 1 is way ahead of the curve with original programming. 

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