Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.

Today Mike shares the benefits of using Facebook’s Offline Events to prove what purchases can be attributed to the Facebook ads your customers saw. A very small percentage of franchises and small business owners are using this method of tracking a return on ad spend. Mike shares the best practices and how to set up this valuable marketing tool.

Shout out today to the International Franchise Association and Kristen Pechacek. Please save the date April 27 for an IFA Marketing Workshop hosted by Kristen and Jack Monson. Details and registration soon at franchise.org

And we will see all of you May 7-8 in at Franchise Expo Nashville with MFV Expos!