“Paid Traffic For A Launch”

In this episode, Kim discuses how you can run your paid ads to support your launch schedule.

Key Takeaways!

• Weeks 1 – 3 
• • Pick one blog topic: one tip, one strategy and do a Facebook live video
  • Try 3 Facebook live videos – pulling out topics within your blog post
  • Whichever live video gets the best results that is the one you promote.
  • • Test ad messaging before you put money behind it.

• Weeks 4 – 6
• • Promote your lead magnet 
  • Do it all over again!
  • • Try 3 different live videos 
    • Promote the lead magnet 
    • Offer different tips and strategies 
    • Invite people to opt-in
    • Make sure you go back to the live video, and put the direct link in
    • Then you will promote the one that does the best!
  • Webinar Promotion
  • • Do some trainings
    • Mini tips and ideas in the live videos – the one that does the best...promote it!
    • Lead ads

• Weeks 7-8
• • Run ads
  • Send reminders
  • Re-target the interested people, because they have seen the webinar
  • People who buy products, often see your webinar more than once
  • Target people who are already interested and who’ve showed up to your event

Resources Mentioned in this Episode

New Lead Magnet: fbadswipe.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Creating A Launch Schedule”

In this episode, Kim talks about working with coaching clients on how to create a launch schedule.  

Key Takeaways!

Today, Kim teaches us how to utilize Facebook in an effective way to complete a product launch.

Important things to consider in “seeding” the traffic:

• Weeks 1-2
• • Offer Blog Content
  • • You are offering blog content through Facebook and social media posts.
  • Create links to the posts
  • Lead magnet
  • • Enter their contact information 

• A lead magnet needs to be so valuable that they would pay for it, even though it’s for free.

• Weeks 4-5
• • Promote your lead magnet
  • List of resources, checklists, gift certificates, blueprints, and contests 
  • Phase 1 and 2 

• Facebook Live Videos - Tips
• Lead Magnet - Strategy

• Week 6
• • Promote the webinar sign-up

• Week 7-8
• • Conduct your webinars
  • Webinar 4 different times – 2 times each week
  • Send out promotions for your webinar to your e-mail list and post it to your Facebook page.
  • Invite people to the webinar, take photos, and encourage people to post on the Facebook wall.

Resources Mentioned in this Episode

New Lead Magnet: fbadswipe.com

Join Us For A Free Live Training: http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Use Your Facebook Page To Get The Best Employees Possible”

In this episode, Kim speaks with Amanda King from PeopleSavvyHR Group, Inc. to discuss the ways a company can attract future employees. 

Key Takeaways!

• 72% of Americans are on Facebook. Since large portions of people are using this social network, why not find the talent your company needs? Set-up a page for your company, so these people can find out about your organization, so they are able to connect!

• Number 1: Job Opening – put the posting out there and put it out on LinkedIn!
• • Information to share about your company:
  • • Awards that you’ve won.
    • Pictures of your workplace.
    • Other great features about your company.
    • Use Facebook Live video to bring your organization to life!

Resources Mentioned in this Episode

Amanda King with PeopleSavvyHR Group, Inc: http://peoplesavvyhr.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How to Use Facebook Live Video!”

In this episode, Kim provides more tips on ways to leverage your reach using Facebook Live video. 

Key Takeaways!

• Set up interviews ahead of time to get; industry experts and speakers on, or use it to get in front of prospects, great decision makers, and thought leaders, reach out to media professional to get them live on air, staff members, or even your customers. 
• This is a great way to get feedback and content that you don’t have to create. 
• Build Social Proof - because when they are on air and providing the content and it has more believability. 
• It gives you another audience you can focus on. Because you can tag your interviewees in the video to further your reach to their audience as well. 
• It provides automatic referrals.
• You can put ad-spend into it to target their fans or their friend of fans. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitdigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Another Special Guest!, Brodie Tyler of Review Jump”

In this episode, Kim speaks with Brodie Tyler, founder of Review Jump. Tyler shares a tip on conducting company branded searches on a regular basis. 

Key Takeaways!

• 81% of people will conduct researches about your company before they buy from you. 
• So replicate the activity and conduct a your own branded searches. This can be the name of your company, the name of your products, or the name of your CEO. 
• Make sure nothing negative is sneaking up in the top 10 results of Google searches.  
• If you do this on a regular basis, you will be able to catch potential problems. 
• You can control those search results by producing good content and getting good reviews. 

Resources Mentioned in this Episode

Brodie Tyler

reviewjump.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Kim Speaks with Shaun Buck of Newsletter Pro”

In this episode, Kim speaks with Shuan Buck about why you would want add someone, who is a brand new lead on Facebook, to your newsletter list.

Key Takeaways!

• Most people are not impulse buyers
• 18% of people are impulse buyers
• 61% of people take up to 12 months to buy or make a decision.
• 81% or people take at least 90 days to make a decision.
• You want relationship building to be the  primary  feature in your newsletter. You want people or your audience to Know, Like and Trust you,  because this is how they make buying decisions!

Resources Mentioned in this Episode

Shaun Buck 

thenewsletterpro.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at:

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Get Those Buyers Instead of Leads!”

In this episode, Kim shares another strategy on going after buyers, instead of leads. Kim shares the details about a dentistry, whom they help bring in more buyers

Key Takeaways!

• “What can you sell to get your initial lead in? Instead going after a lead, how can you go after a buyer?”
• The offer was for a new patient to get a free teeth whitening. But only 20% of the people filling out the appointments were redeeming the offer. 
• So they decided to change to offer. Instead of acquiring a lead, the strategy was to capture a buyer with a new special offer!
• The new offer - A new patient special, to purchase a cleaning and whitening at one time. This is a purchase ahead of time before the appointment. 
• The dentistry now will have a qualified buyer, skipping the qualified lead. Now they may have a patient for life and increase their per patient value. 

Resources Mentioned in this Episode

Free Chapter Download or "No BS Guide to Direct Response Social Media Marketing" with Dan Kennedy & Kim Walsh-Phillips: nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Good Lead Magnet”

In this episode, Kim talks about creating a great lead magnet to position yourself as the authority. 

Key Takeaways!

• You want to feature the success stories of your organization in your lead magnet. 
• For example: Stories of hope and successes of past clients. This allows you to acquire email address of those to who are searching for similar results. 
• You are getting contact information and at the same time building a sales story, trust, and positioning yourself as the authority. 

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More Strategies On How to Use Facebook Video!”

In this episode, Kim goes into the topics that you could talk about on your daily posting on Facebook video. 

Key Takeaways!

• Give a daily tip or strategy! -  Offer a daily tip in your industry.   
• Give a list of your favorite things or tools - Talks about your favorite books, apps, or websites. Offering a lists of your favorite tools is helpful to your fans 
• Give away a prize -  Reward your fans through a contest 
• Give an incentive!
• Talks about industry news - Stay on top of your industry blogs and current events as you see them. Do a report on them everyday!

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More Information on Facebook Live Video!”

In this episode, Kim continue talks about how to create your own Facebook live videos.  Kim answer your questions and goes through the logistics. 

Key Takeaways!

• Before you get started you are able to type in text.  Kim mentions to share why they should pay attention and where they can go next. 
• Always give them a place to go for more information. You might sent to an e-book, or a blog, or to email you. Because if someone is interested  and paying attention you will want to give them the next step for them to do. 
• When you are done creating you video. Mentions will give you the option to save the video as an MP4 file. Always save the file an repurpose the content. 
• Next option to save the video -  On a desktop computer type in the URL: m.facebook.com/thenameofyourpage. This takes you to the mobile version of the website, play your video and right click and save the video. 
• When you’re done with your video, put a URL in there so your audience know where to go next, you can change you title, add a description. Make sure to add the information to optimize your video. 
• Remember a lot of your reach is going to happen when your video is over. Your fan will be checking out the video from your page. 
• Do your videos at the same time each time. Or be consistent with the posting time. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!