“Facebook Live Video”

In this episode, Kim talks about how Facebook live video keeps getting better, and how sharing of videos is a great promoting strategy. For Free!

Key Takeaways!

• These videos will increase in reach organically over time. 
• Facebook does not let you do this with any other kind of post. 
• You get a low reach with self promotion using links to your event - But with Facebook live video, people are share your videos, and it has a greater reach.
• Facebook will give you analytics of the video posts. They provide information on their age, how long they’ve watched the video, what gender, and what location. You will find all these stats and it does not cost you anything. 
• Partner it with a paid post and increase your ROI, directly from the ad. 
• Kim urges you to take advantage of the self video promotion you can do at not cost.  Start talking to your audience be real and authentic and promote. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A B-to-B Example On Get Buyers Instead of Leads”

In this episode, Kim shares more about going for the buyers instead of the lead with a business to business example. 

Key Takeaways on How to get paid buyers:

• Come up with a tool, template, or resource that you can offer for a dollar. 
• This will give you the opportunity to up-sell.
• If you have trouble coming up with what you can offer, talk to Kim.
• Just post you questions at facebook.com/kwalshphillips, and Kim will help you find your special lead magnet or dollar offer. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More On Going After Buyers, Instead of Leads”

In this episode, Kim continues with going after buyers instead of leads. Kim shares another campaign to focus on buyers. 

Key Takeaways!

• Kim shares campaign details with her client - Speaking Empire
• Buyers have much more buy-in! -  They have given you all their contact information, credit card information. 
• Webinars - People can opt-in to something valuable, a training, and you have the opportunity to sell something because it is a sales presentation. 
• The ad copy  - To warm traffic the ads had a lot of white space and a familiar picture of Dan the face of the company, this ad did the best. To cold traffic, a picture of a microphone and crowd did the best. 
• You always want to split test your ad copy. 
• Total ad-spend as $500, but a 500% ROI!
• Join Kim for a training to show you how to launch a campaign! 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Going After Buyers On Facebook”

In this episode, Kim continues with focusing on buyers first with dollar offers. Kim will share a few of the campaigns that implement the dollar offer effectively. 

Key Takeaways!

• Even if it is just a dollar you now have a buyer instead of a lead. 
• Reach out to people who have familiarity with your website. 
• Acquire their contact information with the offer, then nurture them into a customer. 
• Use a ton of white space on your image with text “Just Pay One Dollar.” This included a limited time offer notice. 
• Think of a dollar offer you can run! 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“How To Use Your Facebook Group as a Huge Asset for Your Membership Organization”

In this episode, Kim talks about how to use your Facebook group as an asset for your membership organization.

Key Takeaways!

• Facebook now does a number of things to help get your group into action.
• Use your Facebook group for those who are looking for an accountability partner, and they can post on the group board.
• They could sign up for a partner with template accountability sheet.
• You can use it for an employee group, or customers, members, prospects. etc.
• You can pin it to the top so it is always visible at the top of the page, and add an image for the posts.
• You can now upload files to support the post. You can share files by uploading directly or you can share a DropBox link.
• This is a great way to share resources among your Facebook group and have them partner together.
• These features are still free, so take advantage.

Resources Mentioned in this Episode

Join Us For A Free Video Training: http://elitedigitalgroup.com/livecast

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Facebook Live Video Does It Again!”

In this episode, Kim talks about using Facebook Live video for a

Key Takeaways!

Resources Mentioned in this Episode

Join Us For A Free Video Training: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing

nobschapter.com

Please leave us a review on our show notes page or

http://elitedigitalgroup.com/podcast/

“How Did Our Super Conference Campaign Turn

In this episode, Kim talks about how the conference campaign

Key Takeaways!

Resources Mentioned in this Episode

Join Us For A Free Video Training: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing

nobschapter.com

Please leave us a review on our show notes page or

http://elitedigitalgroup.com/podcast/

“Whats Better Than A Lead On Facebook? A

In this episode, Kim talks about a Buyers First Facebook

Key Takeaways!

Resources

Join Us For A Free Video Training: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing

nobschapter.com

Please leave us a review on our show notes page or

http://elitedigitalgroup.com/podcast/

“Coming to You Live From GKIC’s Super

In this episode, Kim shares the lasted and great on Facebook.

Key Takeaways!

Resources

Join Us For A Free Video Training: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing

nobschapter.com

Please leave us a review on our show notes page or

http://elitedigitalgroup.com/podcast/

“Breaking Down The Simple Automated Facebook

In this episode, Kim talks about specific ad examples for warm

Key Takeaways!

Resources

Join Us For A Free Training at: http://elitedigitalgroup.com/livecast 

No B.S. Guide to Direct Response Social Media Marketing

nobschapter.com

Please leave us a review on our show notes page or

http://elitedigitalgroup.com/podcast/