“An Idea For Repurposing Your Content”

In this episode, Kim talks about repurposing popular older content, because you know the content is proven to be successful, and it will save you time!

Key Takeaways!

• We are talking today about creating content.

• Go to Facebook insights – and checkout by sorting all of your posts for the last 6 months, and see what your most popular posts were.

• Were they quoted images, or videos?

• Figure out what the most popular post was and reuse those posts. 

• If it was a video post – what tips or strategies were you sharing, and how can you do more of them?

• Another tip is to go to your website – your Google Analytics – put in your website, to find out which article is most popular on your site.

• Create a new form of media out of those pieces.

• For Example: Say your Blog Post was the most popular... 
• • Top 10 Blog Post – create a video out of those different blog posts.
  • Why not create a Facebook Live Video once a week for the next 10 weeks on those blog topics?
  • You can get a lot of life out of the content. 

• You don’t have to recreate the content from scratch.

• Use the content that you know is proven, and save time without having to create more of it. 

• Contact Kim through: http://elitedigitalgroup.com/livecast

• Happy Repurposing! 

Resources Mentioned in this Episode

Live Training: http://elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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“A Strategy From The Big Boys & A New Tip for Facebook Live Video”

In this episode, Kim talks about how major publishing companies use Facebook Live. 

Key Takeaways!

• Check-out: https://elitedigitalgroup.com/MI-Elite
• One of the clients posted on Elite Digital Group Site (jokingly) an article about Harper Collins – the major publisher.
• They are helping authors build connections with their readers.
• Live Q&A through Facebook.
• Another company who has used Facebook Live: Walt Disney Studios
• These are major publishers: Walt Street Journal, Walt Disney, HarperCollins.
• YOU have access to the same media, and you can use Facebook Live, too.
• When you go to create a post, from your Business Page, on your phone, you will have a button now that will say: “Live Video”.
• Go to create a status update and select the Live Video button.
• Then follow all the strategies that Kim has shared with you before.
• It is LIVE – you have to do it with your phone or iPad. 

Features:

• Portrait – FB is going against the grain to standout in a crowded marketplace. 
• Comments will pop-up.  

Try:

• Q&A with your members.
• Offer a quote or a tidbit.
• Add in a sneak-peek for the next upcoming event. 

Follow the direction that the bigwigs are using right now!

• Check-out: Fbadswipe.com

Resources Mentioned in this Episode

https://elitedigitalgroup.com/MI-Elite

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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“How to Optimize Your Ads”

In this episode, Kim analyzes Dr. Perez’s ad and landing page information to figure out what could be potentially hurting her webinar success.

Key Takeaways!

• How to optimize your ads – we are going on a treasure hunt, today!
• Q&A comes from one of Kim’s marketing elite members, Dr. Perez. 
• She was asking: “how to optimize her ads?”
• This is apart of Kim’s Marketing Insiders Elite Facebook Group - members get to post questions about their ads or their campaigns, or when they are looking for a good resource or a plug-in, etc.
• For more information checkout: http://marketinginsiderselite.com
• Question: We started this campaign last week and the ads have reached 4,014 people, but there is not one conversion. Can you tell me where we went wrong? We want to do a webinar on 06/15/16, but it looks like there will not be any participants.
• She posted a bunch of pictures – screen shots of her ads, and the ad campaign results, which she sent to Kim. 
• When we look at her ad campaign results, the thing is she is getting a really good score. 
• It appears that Dr. Perez hadn’t spent much per ad. 
• Kim doesn’t know the click rate – this would be good information to know. 
• The best guess is that it’s not the ads that are the problems – but it would be the opt-in page.
• People are clicking through to the ad, but they are NOT opting-in.
• When Kim goes to the opt-in page, here is the big problem – Kim doesn’t see any congruency between those ads and this landing page.  
• The image isn’t there – there is a video.
• It’s talking about how to analyze your current business status.
• The landing page doesn’t say “3 easy revolutionary business strategies” anywhere like the ad does. 
• The landing page says a lot of other things, but not what was mentioned in the client’s ad.
• The ads are not the problem.
• Kim would focus on the landing page.

Conclusion:

Always ask yourself - where is it falling apart?

Resources Mentioned in this Episode

http://marketinginsiderselite.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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“Some Content Ideas”

In this episode, Kim discusses great content ideas for your next post. 

Key Takeaways!

• Some ideas for contents that’s all about them:

• 25 most commonly asked questions – 
• • Make a list of the 25 questions that you are often asked by prospects or by people who ask, “what do you do for a living?” Write them down, and then simply answer those questions.

• Come up with a topic for the week – 
• • Focus all of your posts on that topic.

• Asking industry trivia 
• • Offer a prize if they answer the question within the next 24 hours to a week.  

• Run a blog series or chapters of your book.

• Facebook Trends – 
• • Look at the right-hand corner of the screen. 
  • You can see what’s trending in the market.
  • What’s interesting about news topics or celebrities, etc.
  • Stay current with the market. 

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More on How to Launch an Effective Campaign on Facebook”

In this episode, Kim discusses how having customer testimonials, before launching, is a smart way to gain more clients.

Key Takeaways!

• Getting your audience involved in your messaging. 

• Only 14% of people will believe you as a company, but 78% of people will believe peer reviews.

• The same goes for your marketing.

• Bring your target market into the conversation by featuring, those that you have worked before, in your messaging. 

• How do you do this if you don’t have any testimonials to share?

• Create a beta test program.

• Work with a few people / clients / customers / patients on a specific product or service, get their testimonials, and then use their testimonials prior to launching. 

• A “great product” doesn’t tell us much – be more specific. 

• Don’t launch right away if you don’t have any case studies.

• Take the time to get some of those case studies built up before launching.

Resources Mentioned in this Episode:

No B.S. Guide to Direct Response Social Media Marketing – 

FREE CHAPTER DOWNLOAD nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Planning Out Your Campaign”

In this episode, Kim talks about getting your campaign seen/heard through multiple channels, so you have a good turnout at your next event. 

Key Takeaways!

• Setting up your campaign from the very beginning.

• On average, it takes people 5 times of being asked to say “yes”.

• Usually businesses stop after one or two times.

• The next time, mention it 5 times on Facebook, but also through 5 different marketing channels.

• You are planning out your strategy, so people can so “yes”.

• Facebook, LinkedIn, E-mail, Video, Direct Mail, or Text Cam

• Use 5 different channels, and 5 different times in each channel.

• We have to be consistent, or we will not get them to respond.

• If you only put out 1-2 times on Facebook, your clients will not see it.

• Use multiple channels.

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Using Facebook to Promote Your Next Event”

In this episode, Kim talks about creating and promoting an event on your Facebook business page.

Key Takeaways! 

• Facebook gives you this cool opportunity to use their platform to promote your next event.  
• • It can feature audience, sell tickets, and measure performance.

• You can create a Facebook ad through your business page. You will be able to unlock features that can help you achieve your business goals. 
• • Include a URL to your ticketing website.
  • Tools to promote your event.
  • Tools access to in-depth metrics about how your event is performing.

• Have you put an event together, yet?

• Facebook Business Page 
• Offer + event
• Select EVENT from the options
• Fill-in the required details of the event:
• • Date, Location, & Time
  • Photos
  • List co-sponsor(s)

• Description of the event:
• • Education event?
  • Dinner event?
  • Entertainment event?

• Then you tag people to the event.

• Choose an event photo:
• • 1920x1080 pixels
  • 16x9 ratio
  • Use photos with little or no text

• Clear concise name – not something clever.

• Set a specific date, time and location.

• Add in #hashtags.

• When you are done with the event, you can decide to publish it now or later.

• More than 60% of people discover events through their News Feed.

Resources Mentioned in this Episode

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Want Some Pretty Cool Headlines to Put in Your Facebook Ads?”

In this episode, Kim talks about writing creative headlines that will capture your audience’s attention.

Key Takeaways!

• Here are a bunch of headlines that you can use in your Facebook ads...

• Try using odd numbers – odd as in unnecessarily specific.
• • For Example: 8,213 vs. 8,000
  • Be super specific!

• Try putting question marks at the end of your slogan.
• • For Example: IRS has payment plans?

• People love percentages.

• You can also use quotation marks within a post.

• If you are going to show a video or other piece of content, put it in parentheses and all caps.

• Try things that are: confusing, shocking, or plain weird.
• • For Example: This is the one thing you don’t know about breakfast cereal...

• When all else fails, go negative.
• • For Example: Insane!
  • Or: Bad News!
  • Another: Things are bad...

• Celebrities 
• • For Example: What Ashton Kutcher got right, and what Oprah got wrong!

• Facebook trends

Resources Mentioned in this Episode

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“The Who Says So Matters”

In this episode, Kim talks about reaching your target market through your Facebook ads.

Key Takeaways! 

• When it comes to Facebook marketing, you want to make sure you are including the messaging of your target market.

• Studies have shown that only 14% of people believe what you have to say, but 78% of people believe what their peers say about your business. 

• Examples you can use for your business:

• Advertise the customer’s photos – this is more credible.

• Focus on ‘celebration’ while advertising the product.
• • For example: Oreo showcased a different customer eating an Oreo, as a celebration of their birthday, everyday. 

Resources Mentioned in this Episode

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“More Marketing Rules to Follow”

In this episode, Kim talks about how the messaging of your ad should be addressed to the customer, and not about you, the company. 

Key Takeaways!

• Marketing Rules

• Reminder: Buyers purchase based off of their emotions and not intellect.

• Today we are talking about your messaging being about them and not about you.

• When you are talking to your audience, how will the service, product, etc. apply to them.

• Restaurants: some good ads show pictures about the experience, not just the food. It looks like someone just sat down at the table to eat their yummy food, so the customer can place himself/herself in that experience. 

• Describe the outcome. 

• For Example, Kim’s ad on: Fbadswipe.com

• What it will give you is the top 7 winning Facebook campaigns that you can swipe and employ for your own business, so you can get more qualified leads and turn them into sales on Facebook.

• Kim is giving you the process and the outcome – and she is making it about YOU and not her.

• Make it about THEM, and not about you!

Resources Mentioned in this Episode

Fbadswipe.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!