“Layering Your Content To Convert More Leads”
In this episode, Kim talks about another way to think about your content and audience.
Layer 1 - This is the large audience, all your prospects, and all the people who hear your messages. Layer 2 - The people who have opted in on your email list. Or they’ve subscribed to one of your social media profiles. Layer 3 - They have attended some event of yours, maybe a webinar, involved in a trainingLayer 4 - They have purchase something, they became a customer. Layer 5 - They became a repeat customerLayer 6 - They gave you referrals Each layer of your content should be treated differently! This should be very strategic!Integrate your audience before your step up the level of content. Ask yourself - “How do we get more specific in each layer?”Resources Mentioned in this Episode
No B.S. Guide to Direct Response Social Media Marketing - FREE CHAPTER DOWNLOAD
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