“How To Get Better Results When Someone Has Opt-ed In On Facebook”
In this episode, Kim talks with Jason Swenk. Jason share a ninja strategy to get better results when someone has opt-ed in on Facebook.
Progressive Profiling Thank You Pages This helps if you are trying to segment your list based on; people’s revenue, what you know about them, and how they interact. Only 5% will interact with the emails send to them, asking what best describes them or their business.This strategy gives 94% accuracy on who the person/business is filing out the questionnaire - With a Radio Button type questionnaire. Ask them “What best describe you?” with a list like; Digital Agency Owner, Freelancer, Marketing Professional, and Agency Employee, and Entrepreneur.Next, ask them a Range In Their Revenue.This will tag them when using Infusion Soft, and dynamically create custom audience base on their revenue and their business type. Now you can run ads that are specific for the agency owner, or the entrepreneur, or an organization with a revenue under 500K. You speak differently to each group.Then you can still get to the offer after the Progressive Profiling Thank You Pages. This work great because of the 94% engagement. Now your email engagements will go through the roof based on the Progressive Profiling. Resources Mentioned in this Episode
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