Story coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. 

In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

So, come now. Gather around the fire. Lisa’s about to begin…

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.

Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

Resources or websites mentioned in this episode:
Mirasee
The Story Coach
Lisa Bloom’s book, The Story Advantage

Credits:

Host: Lisa Bloom
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Assembled by: Geoff Govertsen and Michi Lantz
Audio Post Supervisors: Evan Miles and Christopher Martin
Audio Post Production: Post Office Sound
Music Soundscape: Chad Michael Snavely

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If you have a question for Once Upon a Business, put the show title in the subject line and send it to [email protected].

Music credits:
Track Title: Places in Dreams
Artist Name: Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Love and Circumstance
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Emeralds
Artist Name: Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION:

SFX 24990513_birds-chirping_by_promission used with permission by the author and under multi-use license by AudioJungle/Envato Market.

All other sound effects are licensed under https://app.soundstripe.com/, or are in the public domain, CC0 1.0 Universal (CC0 1.0), and sourced from http://freesound.org.

Episode transcript: Facing Monsters, Finding Meaning coming soon.

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