The Faherty brand started as an idea in an essay, but twin brothers Alex and Mike Faherty turned it into a reality with strategic experience, experimental ideas, and through the power of storytelling. Alex joins the podcast today to take us through the entire journey. Enjoy!

Tune in to learn:

• The growth of the Faherty brand (7:10)
• How Faherty found and built partnerships with retailers (9:20)
• How Faherty utilizes storytelling (15:00)

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