Fail Faster

Jason Pace, Head of UX Design, Core UX Community & Culture at Google is a UX and design executive with 25 years of experience leading teams to deliver category-defining experiences for some of the world's best known brands, including Microsoft's Windows and the Halo video game franchise. Jason's product design journey started in the mid-90s as a web designer in Microsoft's Developer Division, a role that led him to build one of the company's first full-stack dedicated UX teams. Jason most recently served as the Head of UX Design for Google's UX Community and Culture team, an organization chartered with increasing the impact of the world's largest UX organization.

Debbie Levitt, MBA, is the CXO of Delta CX, and since the mid-1990s has been a CX and UX consultant focused on strategy, research, training, and Human-Centered Design/User-Centered Design. She's a change agent and business design consultant focused on helping companies of all sizes transform towards customer-centricity while using principles of Agile and Lean.

She has worked in various CX and UX leadership and individual contributor roles at companies including Wells Fargo, Macy's, StepStone, Sony Mobile, and Constant Contact. In the 2010s, San Francisco UX and marketing agencies had Debbie on speed dial. She completed projects for Traction, Fjord, LIFT, Rauxa, ROI·DNA, and Fiddlehead.

Clients have given her the nickname, "Mary Poppins," because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.

Her new book, "Customers Know You Suck," (2022) is the customer-Centricity how-to manual. Start investigating what's holding you back from improving customer-centricity. Learn how to be value-led: how much value we can frequently create for potential and current customers. In 2016, she became an O'Reilly author, but has since chosen to self-publish, and now has her own publishing imprint, Delta CX Media.

Outside of CX work, and sometimes during CX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave. You can also catch her on the Delta CX YouTube channel.

Karishma Lalwani, Senior Director of Product Management, Platform Scalability Apps is a technology leader, keynote speaker, early startup investor and a mentor at Salesforce, a top cloud CRM software company. She has over 18 years of international work experience working in India, UK and US (where she currently resides) helping enterprises design and build software applications to digitise their business. She is a mother of two young kids, a 5 year old boy and a newborn girl. She believes in servant leadership philosophy built on the belief that the most effective leaders strive to serve others, rather than accrue power or take control.

For over two decades, Dave Skuratowicz has been leading Product Design teams in creating products for companies that include Google, Apple, Disney, and BlueJeans by Verizon. For many years, he has been developing his skills in preparation for this monumental time in history: when AI is empowering us to create products that change everything.

Suhas Reddy, Senior Vice President of Product at Pathward, is passionate about bringing human centricity to all things finance. In his current role, he is focused on developing human impact solutions in fintech, payments, tax and commercial lending at a federally chartered US bank focused on financial inclusion. He was previously Sr Director of Product at Fannie Mae, a Fortune 25 mortgage banking company where he managed several product teams and lead digital mortgage strategy and customer experience design.

Suhas holds a master's degree in management & information systems and has completed the Executive leadership program at MIT Sloan School of Management. Previously, He completed his 10 + 2 at Hyderabad Public School and graduated with BTech degree in Engineering.

Freeda Johnson, Director of Product Offering - Honeywell General Aviation and Bendixking joins us to share her very unique journey from being a commercial pilot to an aviation-focused product leader who brings a lot of first-hand experience from being one of the personas for whom she now builds the products. Freeda talks about the challenges of designing along with strict safety and compliance regulations, how do these products touch the Pilot and the peripheral persona? What are the key things to consider as they assess the value of features? How do you build small, fail smart, and get to market quicker? Her passion is to build products that truly add value in terms of sustainability and contribute to a world with a safer aviation future.

Sneha Narahalli is a technology leader who is driving the transformation of the industry through innovative and simple product development. Her upbringing in India was in a family of writers, with both her parents being notable literary figures, and she has always utilized her creativity to achieve targeted outcomes. After moving to the United States to pursue her master's degree at Carnegie Mellon University a decade ago, she has been leading the development of next-generation strategies for companies such as Sears, Walmart, and Sephora. She is currently responsible for overseeing all aspects of product development, including digital, physical stores, data, and marketing technology at Sephora. Despite being an introvert and having to adapt to a new culture, Sneha has managed to stay true to her authentic self while also increasing her efficiency and output by learning and unlearning. She strongly believes that the first step in effecting change is to raise awareness of the basic biases that women face in any environment, and she is committed to working together to overcome these biases and ultimately eradicate them. Sneha recognizes the power of the written word and intends to utilize it to create a positive impact.

Janet Covey, VP, Head of Design Operations and Design Systems at Bakkt, has been involved in design throughout her life with a background that is as varied and as the changes to our tech world. She is a seasoned creative and business professional with over two decades of experience as a design and people leader solving complex business problems that not only make a difference, but also leave a lasting impact on the organization. Having grown up in the Pacific Northwest, Janet draws upon her love of the outdoors combined with traveling to unique places around the world to create a mindset that helps her teams open their minds and build great products. Janet has been the go-to person for leading teams and organizations through change with a unique blend of empathy, vision, strategy, execution, and a knack for building strong partnerships. She develops cross-functional and creative processes that not only shape the culture of the design team but also inspire everyone to do great work.