Fame-Ready

Show Notes:
This week, personal branding and PR expert, Katrina Owens is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that.

After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan.

She shares:

• The 3 most common blocks stopping you from getting speaking gigs
• Why your “pitch” isn’t landing—and what event hosts actually look for
• How your social media is either helping or hurting your credibility as a speaker
• Why performance, storytelling, and emotional connection matter more than ever
• The exact upgrades Katrina made to land major stages in Orlando, Nashville, NYC, and Toronto

Katrina also gets personal about her early speaking days (hello, imposter syndrome), the moment she realized her brand wasn’t converting, and why her current “world tour” is only possible because she finally showed up differently online and in real life.

If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap.

 🔗 Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07

Follow Katrina for more speaker + personal brand strategies:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Listen now to get booked more, speak better, and show up like the leader you are.

In this week’s quick hit of Pulling Punches, Katrina Owens gets real about a common PR mistake—thinking your job is done after landing a few media wins. Straight from a recent coaching call inside the Fame Ready Entrepreneur Program, Katrina answers a burning question from a member: “How do I make my PR last longer than a post or a newsletter mention?”

Spoiler: it’s not about resting on your past press. It’s about raising the bar—again and again.

You'll learn:

• Why older media features lose relevance faster than you think
• How to stay aligned with your current brand, not last year’s version
• Why PR is a continuous skill, not a one-time tactic
• What “next-level” opportunities should look like—and how to spot them

Plus, a sneak peek at what's coming in August inside the Fame Ready Entrepreneur Program, including expert guidance on preparing for high-stakes speaking engagements. Heads up: The program price increases on July 31, 2025. Join now and lock in a full year of support, coaching, and curated pitch opportunities.

Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now.  Turn one-time wins into long-term visibility. 

This week, Katrina’s coming in hot from her gym era with a real talk episode all about becoming the go-to expert in your space — even if you’re still building the confidence to claim that title. In true KO Your Brand fashion, she’s pulling back the curtain on the mindset shifts, brand positioning, and PR strategy required to step into expert-level visibility — especially if you’re done playing small and ready to get seen, featured, and known.

She shares:

• Why claiming the “expert” identity is non-negotiable (and how to do it with integrity)
• The power of saying what no one else will — even when it ruffles feathers
• Why PR is the most underused but critical tool for building industry authority
• What to do when your audience (and identity) is evolving fast
• A behind-the-scenes look at rewriting her keynote for a higher-level audience
• Real talk on pricing, presence, and platform strategy for next-level visibility

Whether you're ready to hit publish on bolder content or finally start pitching media, this episode will challenge and inspire you to own your space like the leader you are.

Mentioned in this episode:

• The 3-part "go-to expert" framework (identity, message, and media)
• What to do when your content, clients, and confidence are all evolving at once
• Why PR isn’t optional if you want real credibility in your space

Links Mentioned:
Join the Fame Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
 

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Listen now to finally be seen, heard, and hired as the go-to expert you already are.

This week on Pulling Punches, Katrina Owens is sharing an insider opportunity that could seriously shift the trajectory of your personal brand. She’s speaking at the upcoming Standout to Sellout Virtual Summit (July 23–25, 2025), and in this quick-hit episode, she’s breaking down why these kinds of events are one of the smartest, most overlooked moves you can make—especially if you're trying to land speaking gigs, increase visibility, or grow your brand without spending a dime.

In this episode, Katrina gets into:

• Why virtual summits were the starting point for her recent stages in Nashville and NYC
• How to use summit networking to get on podcasts, panels, and in-person events
• The ROI mindset shift that every personal brand needs to adopt now
• Her full breakdown of the Standout to Sellout Summit lineup and how to get access—for free
• Why her “Going Global” presentation is a must-watch for anyone building an international personal brand

Whether you're a seasoned speaker or just getting started, this is your chance to get in the room (virtually!) with 50+ industry experts—no travel, no ticket cost, just pure value.

Links Mentioned:

Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/
Register for the Standout to Sellout Virtual Summit (FREE): https://stand-out-sell-out.heysummit.com/?sc=RbnrytJR&ac=0dN1KiCT

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

This week, Katrina is pulling no punches on a hot-button topic in the personal branding and PR world: paid public relations opportunities. From paid podcast guest spots to speaking fees and magazine features, Katrina breaks down which investments are worth it—and which ones are a total waste of your time, money, and energy.

In this solo episode, she shares:

• Why she will never pay to speak on a stage or to be on a podcast—and why you shouldn’t either
• The key difference between brand awareness vs. brand authority (and how to know what you actually need)
• How she tripled her ROI from one paid PR feature—and what made it work
• The red flags of low-quality podcast and speaking opportunities that prey on early-stage entrepreneurs
• A mindset shift to help you step into your "next level self" in life and business

Katrina also opens up about her personal journey—how reclaiming her mornings with weightlifting and stepping into her boldest voice yet is connected to her business evolution.

If you've ever felt unsure about where to invest your time or PR dollars, this episode is your roadmap for making smarter, bolder, non-icky decisions.

🔥 Mentioned in this episode:

• The difference between paid PR that builds credibility vs. empty vanity plays
• How Katrina landed two high-ticket clients from one strategic move
• Why earned media still matters—and how to actually earn it
• The upcoming price increase for the Fame Ready Entrepreneur Program (👀 ends July 2025!)

Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now to protect your wallet—and your brand.

This episode isn’t just about how I got a speaking gig at Females on Fire, it’s about what made it possible in the first place.

From a casual DM to a gut-aligned yes to a perfectly timed application, I’m walking you through every single step (and the years of visibility groundwork) that led to this opportunity. If you’ve ever wondered how to start landing bigger speaking stages or felt unsure if “just showing up” really makes a difference—this episode is for you.

You’ll hear the exact moves I made, the mindset I had to adopt, and the pitch strategy that helped me land this mic-drop moment before I ever stepped on stage.

What You’ll Learn in This Episode:

• Why I almost said no to attending Females on Fire in the first place.
• The invisible domino effect of visibility (and how it pays off in ways you can’t predict).
• How my past speaking experience and content sealed the deal.
• What the Spark Speaker application process was like.
• Why confidence and clarity are your most powerful PR tools.
• A candid reminder that relationship-building > last-minute pitching.
• What not to do when you're trying to collaborate or get on someone’s stage.
• How the Fame-Ready Entrepreneur Program can help you strategically land speaking opportunities that align with your brand.

Links Mentioned: 

• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

This is not your average podcast episode, and this wasn’t your average two weeks.

In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint possible.

She also breaks down exactly how she prepped her talk, including how she worked with a speaking coach to build the confidence, presence, and messaging needed to convert from the stage.

Whether you're dreaming of getting paid to speak, building your personal brand internationally, or just trying to figure out if your latest investment is “worth it”—this episode is a vulnerable, hype-filled reminder of what it really takes to be Fame-Ready.

What You’ll Learn in This Episode:

• A candid recap of Katrina’s 2-week travel sprint (Whistler ➝ Orlando ➝ NYC)
• The emotional cost of visibility—and why it’s always worth it
• How Katrina landed her international speaking gig at Business Besties
• The full breakdown of her speaker prep process, including working with a speaking coach
• ROI insights: what actually came from the event (opt-ins, client leads, paid gigs + more)
• A mindset reframe around investing in yourself, your brand, and your future
• Why she’s raising the price of her Fame-Ready Entrepreneur Program (and when)

Links Mentioned: 

• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

What happens when the life you've built starts to feel too small for the version of you that's emerging?

In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big."

This episode unpacks what it means to grow beyond the space you’re in, why success can make your old life feel out of sync, and what it really costs to step into the bigger vision you hold for your personal brand.

No filters. No scripts. Just a raw reflection on the invisible tension that comes with becoming a bigger version of yourself.

What We'll Cover:

• The unexpected origin story behind Katrina’s first-ever published research paper
• A powerful new phrase—BC Big—and why it hits so hard for ambitious entrepreneurs
• The emotional toll of outgrowing your environment, relationships, and routines
• Why shedding your “old life” is part of becoming a globally recognized personal brand
• A loving reminder that if you're feeling this tension, you're not alone—you're expanding

Links Mentioned in this episode:

• Join the Fame-Ready Entrepreneur Program – Get custom feedback, visibility opportunities, and PR support: https://knockoutdirective.myflodesk.com/group-coaching
• Read my published research - https://pubmed.ncbi.nlm.nih.gov/28928343/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Think PR is only for the extroverted, spotlight-loving entrepreneurs? Think again. In this solo episode, Katrina Owens breaks down how introverts can thrive using PR—without compromising their energy, boundaries, or authenticity. From virtual summits to contributor articles, you’ll learn strategic ways to grow your brand visibility without feeling overexposed or overwhelmed.

Whether you identify as shy, introverted, or somewhere in between, this episode will give you tactical tools to build authority your way.

What You'll Learn in This Episode:

• The difference between being shy vs. being introverted (and why it matters for PR)
• How to leverage PR opportunities like speaking gigs, podcast guesting, and contributor articles—even as an introvert
• Why setting energetic boundaries is just as important as your PR strategy
• How Katrina handles travel-heavy seasons without burnout
• Why virtual summits and one podcast guest episode a month might be your sweet spot
• The mindset shift that took Katrina from constant Zoom fatigue to intentional energy management

Links & Resources:

• Join the Stand Out and Sell Out Summit: https://stand-out-sell-out.heysummit.com/?ac=0dN1KiCT
• Want to build your Press-Ready Personal Brand? Check out the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Subscribe on YouTube to see the now-famous bucket hat by Fore All (code KATRINAOWENS15 gets you 15% off)

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Are your Instagram highlights selling for you or just serving vibes?

In this Pullin' Punches micro-episode of KO Your Brand, Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you.

After a powerful guest expert session with Haus of Nia, Katrina realized she was making the same mistake as many of her clients, using her highlights like a scrapbook instead of a sales tool. In this quick-hit episode, she walks you through how to update your Instagram highlights to actually convert warm leads and create a seamless buyer journey (without jumping on a million discovery calls).

You’ll learn:

• Why your IG highlights might be repelling ready-to-buy clients
• The easy trick to repurpose past story content into sales assets
• How to create service-specific or product-specific highlight “catalogs”
• Real-time tweaks Katrina is making to her own brand after this revelation

📲 Want personalized feedback on your Instagram highlights? DM Katrina at @katrinaowenspr or send her an email for a free mini audit.

Resources mentioned in the episode:
 Grab The Pitch Kit — Learn how to pitch yourself for press, podcasts, and more. Use code KOyourbrand for $30 off:
https://knockoutdirective.thrivecart.com/the-pitch-kit/?coupon=KOYOURBRAND

Join the Fame-Ready Entrepreneur Program — Where conversations like this happen every week:
https://knockoutdirective.myflodesk.com/group-coaching

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/