Fame-Ready

Can traveling really grow your personal brand?

In this unplugged, Hawaii-recorded episode, Katrina Owens shares the behind-the-scenes of how she built an international personal brand that lets her fly first class, land global PR opportunities, and book speaking gigs across North America—without burning out or being glued to her desk.

She’s not selling you a dream. She’s walking you through the strategy.

Whether you’re a coach, service provider, event host, or local business owner, this episode breaks down:

• Why traveling intentionally elevates your brand authority
• The overlooked link between local visibility, national reach, and global recognition
• How Katrina transformed from overbooked agency owner to international PR coach with a laptop lifestyle
• The ROI of presence (and why it’s more powerful than another funnel or ad campaign)
• A breakdown of USD pricing, client diversity, and why international positioning builds revenue resilience

If building a global reputation actually feels like a goal this year, Katrina shows you exactly where to start—and how to make it sustainable.

And if you're ready to get visible worldwide?

Join the Fame-Ready Entrepreneur Program — the only year-long coaching container that gives you live support, global PR opportunities, and all the tools you need to grow a personal brand that travels well. Click here to grab all the details about this one-of-a-kind program: https://knockoutdirective.myflodesk.com/group-coaching

• Connect with Katrina on Instagram: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand on Instagram: https://www.instagram.com/koyourbrand/

Want to grow your personal brand using PR — but don’t want to spend thousands on a publicist or agency?

This week on Pulling Punches, Katrina Owens officially introduces the Fame-Ready Entrepreneur Program — her 12-month group coaching and PR access membership designed for entrepreneurs who want to become famous for their work.

Inside this micro-episode, you’ll learn:

✅ What the Fame-Ready Entrepreneur Program actually is
✅ How it helps you secure real PR opportunities (speaking gigs, media features, and podcast interviews)
✅ Why access beats algorithms — and how to build credibility without a huge following
✅ How the weekly hot seat coaching, expert guest trainings, and full PR training vault all work together
✅ Why this is not “just another coaching program” — it’s the only offer of its kind focused on PR for personal brands

Whether you’re looking to get featured in the media, speak on stages, or finally grow a recognizable online presence that converts — this program gives you the training, tools, and access to make it happen.

Join the Fame-Ready Entrepreneur Program now: https://knockoutdirective.myflodesk.com/group-coaching

If you've ever dreamed of standing on stage to grow your brand—but you're not sure how to actually start—this episode is for you. 

In today’s deep-dive, Katrina Owens, personal branding and PR expert, breaks down the real difference between using speaking as a marketing strategy to attract clients vs. building a full-blown career as a keynote speaker. (Spoiler alert: The goals, audience, and content are totally different.)

Whether your aim is to drive sales, build credibility, or eventually get paid thousands per talk, Katrina shares the exact steps to get started, from podcast guesting to securing your first stage, and how to know when it's time to start charging.

You’ll learn:

• The 3 key differences between marketing-based speaking and professional keynote careers
• Why podcasting is the best launchpad for new speakers
• The exact moment Katrina knew it was time to start charging for speaking
• How to ensure your talk aligns with your personal brand for maximum ROI
• Why media features + speaking go hand-in-hand in building authority
• Real client results (like landing a paid speaking gig + media coverage!)

Plus, Katrina shares all the juicy details about how the Fame-Ready Entrepreneur Program supports you with weekly coaching, insider PR and speaking opportunities, and live access to event organizers and industry experts. Click here to grab all of the details: https://knockoutdirective.myflodesk.com/group-coaching

In this behind-the-scenes episode of Pullin’ Punches, Katrina Owens shares exactly how she landed her biggest speaking opportunity yet — the Rich Girl Cult Conference in New York City — without sending a single pitch.

Spoiler alert: it all came down to relationship-building. If you’re a coach, consultant, or creative entrepreneur trying to grow your personal brand and land speaking opportunities, this short and powerful episode will show you:

• The real reason Katrina was invited to speak at one of 2025’s hottest business conferences
• Why relationships > cold pitches when it comes to securing speaking gigs
• How investing in strategic experiences (even during low-revenue seasons) can shape your future visibility
• What most people get wrong about PR outreach
• The simple mindset shift that changes everything

Katrina also shares how she went from feeling broke and burnt out in November to booking dream stages just months later — all by showing up, supporting other entrepreneurs, and nurturing real connections.

Want to learn how to grow your own press-ready personal brand and get booked for speaking gigs, podcast interviews, and press features?

Apply to join Katrina’s Fame-Ready Entrepreneur Program — her signature year-long visibility coaching experience designed to help personal brands go from seen to sought-after.

Click here to learn more: https://knockoutdirective.myflodesk.com/group-coaching

Thinking about hiring a publicist or PR agency to grow your personal brand? You might want to hit pause on that.

In this unfiltered episode of KO Your Brand, top personal branding and PR expert Katrina Owens reveals why she no longer believes in traditional PR, and what personal brands should be doing instead to feel truly famous for their work.

Katrina dives into the outdated agency model, the hidden costs of outsourcing publicity, and how done-for-you PR often leads to missed opportunities and a lack of real results. Instead, she makes a strong case for learning how to do your own PR (or training your team to do it) so that you can own your relationships, build sustainable visibility, and grow your personal brand with confidence.

If you're a coach, consultant, speaker, or founder wondering how to land more media features, podcasts, and speaking gigs without paying $4K+/month to an agency, this episode is for you.

In this episode, Katrina covers:

• Why traditional PR agencies don’t work for most entrepreneurs
• What it really means to be press-ready
• The myth of paying for “access” and how to build relationships yourself
• Why most agencies don’t help with speaking gigs
• How to build PR skills in-house so you never have to outsource again
• The truth about ROI from media placements and what to measure instead
• A better (and cheaper) alternative for personal brands who want press

Want to start building a press-ready personal brand that attracts visibility opportunities with ease?

Join Katrina’s new group coaching program, the Fame-Ready Entrepreneur Program — now open for enrollment. Weekly coaching, PR trainings, and a vault of proven strategies to help you grow your brand on your terms. 

Click here for all of the details: https://knockoutdirective.myflodesk.com/group-coaching

In this week’s Pulling Punches episode of KO Your Brand, personal branding and PR expert Katrina Owens explains why a branded email address is non-negotiable if you’re serious about growing a professional personal brand.

Still using a Gmail, Hotmail, Outlook, or Me.com email address for your business? Katrina shares exactly how it damages your credibility, decreases your perceived value, and sends the wrong message to potential clients, podcast hosts, event organizers, and press contacts.

In this episode, Katrina breaks down:

• Why a free email address undermines your brand authority (even if your services are top-notch)
• How a branded email address immediately elevates trust, professionalism, and brand recognition
• The critical technical advantage: better deliverability and avoiding the spam folder
• How to quickly set up a branded email address through Google Workspace, Zoho Mail, and other platforms
• The mindset shift: If you want to be paid like an expert, you need to show up like an expert
• Insights from Katrina’s recent feature in Business.com on building a credible online presence

Whether you’re pitching media, applying for speaking gigs, or just emailing a new client — your brand infrastructure matters.

Links & Resources:

• Book a Discovery Call with Katrina: https://calendly.com/knockoutdirective/30min
• Read Katrina's Business.com article: https://www.business.com/articles/reasons-why-every-entrepreneur-needs-a-branded-email-address/
• Follow Katrina on IG: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand on IG: https://www.instagram.com/koyourbrand/
• Visit the site: www.knockoutdirective.com

In this episode of KO Your Brand, host and personal branding expert Katrina Owens shares the behind-the-scenes story of how she transitioned from running a traditional marketing agency to building a profitable personal brand and coaching business — in just three months.

Through personal insights and actionable strategies, Katrina breaks down:

• Why narrowing her focus was the first (and hardest) step toward creating real momentum.
• How investing in support and delegating tasks helped her reclaim her creativity and CEO energy.
• The mindset shifts that allowed her to navigate months of low revenue without giving up on her vision.
• The real ROI she's seen from investing in live events, mentorship, and strategic business moves.
• Why building a personal brand requires becoming both the talent and the CEO of your business.

Katrina offers a candid look at the fears, risks, and rewards of making a bold pivot — and reminds listeners that success doesn’t come from playing it safe, but from betting on themselves.

🔗 Mentioned in this episode:

• Book a Discovery Call with Katrina: https://calendly.com/knockoutdirective/30min
• Learn more about Living in Balance business mentorship: https://libseminars.com/
• Follow Katrina on IG: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand on IG: https://www.instagram.com/koyourbrand/
• Visit the site: www.knockoutdirective.com

What happens when a PR agency pitches the wrong way?

You get a Pulling Punches episode like this one.

In today’s spicy short-form episode, Katrina Owens does a LIVE pitch review of a real email she received from a publicist — and breaks down exactly why it’s a no from her (and would be a no from most media gatekeepers too).

If you’ve ever paid a PR agency or considered outsourcing your publicity, you need to hear this.

Inside the episode, you’ll learn:

• The biggest mistake publicists make when pitching (and how to fix it instantly)
• Why offering 4 vague speaking topics is killing your credibility
• The one thing that’s always missing from bad pitches — and how to use it to stand out
• Why DIY PR is often better (and cheaper) than hiring the “pros”

This isn’t a rant — it’s a reminder that public relations is relationship-building. And if your pitch reads like a mass email, you’re doing it wrong.

Whether you’re pitching podcasts, events, or press opportunities, this episode will sharpen your strategy and help you become the kind of guest hosts actually want.

Ready to learn how to pitch yourself with confidence and clarity? Join the Fame-Ready Entrepreneur Group Coaching Program here: https://knockoutdirective.thrivecart.com/fame-ready/

In this episode of KO Your Brand, Katrina Owens shares the exact Blue Ocean strategy she uses to help clients build personal brands that stand out, sell out, and stop competing in oversaturated markets.

You’ll learn:

• The 3-part formula behind a Blue Ocean personal brand 
• How to move from being one of many to the only one people want to hire
• Real examples from Katrina’s clients — including photographers, SEO strategists, and corporate pros — and how they uncovered their most magnetic brand angles
• How a single, well-positioned post turned into a press interview within 24 hours
• Why visibility means nothing without a clear message — and how to fix that fast

Want to get started today? Sign up for the Free Fame-Ready Challenge — Day 1 kicks off with Katrina’s Blue Ocean branding exercise so you can start uncovering your unique market position immediately.

🔗 Mentioned in this episode:

• Book a Discovery Call with Katrina: https://calendly.com/knockoutdirective/30min
• Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challenge
• Follow Katrina on IG: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand on IG: https://www.instagram.com/koyourbrand/
• Visit the site: www.knockoutdirective.com

🎧 Don’t forget to subscribe, rate, and leave a review on Apple or Spotify if you loved the episode!

You secured the podcast interview. You landed the media feature. Maybe you even spoke on stage.

Now what?

In this bite-sized Pulling Punches episode, Katrina Owens breaks down exactly what to do next — and how to leverage your hard-earned PR wins to grow your personal brand authority directly on your website.

Whether you're just starting to build your visibility or you’ve already landed a few features, this episode will help you put your press to work.

Katrina shares the 3 key ways to showcase public relations opportunities on your website, including:

• The “As Seen In” banner: When to add one (hint: sooner than you think)
• Why you need a blog-style media hub (and what to put in it)
• What a high-converting speaker page actually looks like — and what to avoid at all costs

This quick-hit episode is packed with practical advice and strategy that you can implement today — no publicist required.

Register the free Fame Ready Challenge — includes the speaker page checklist: https://knockoutdirective.myflodesk.com/fame-ready-challenge
Learn more about Katrina’s PR coaching & services: knockoutdirective.com
Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/ 
Follow KO Your Brand on Instagram: https://www.instagram.com/koyourbrand/
Listen to Katrina on The Visionary Rising Podcast: https://www.knockoutdirective.com/editorial/the-visionary-rising-the-best-pr-strategies-for-coaches-and-online-educators-in-2025