Fame-Ready

In this deeply personal episode of KO Your Brand, Katrina Owens pulls back the curtain and shares the raw, unfiltered story behind her transformation—from a behind-the-scenes marketer with low self-worth to a confident PR and personal branding expert helping entrepreneurs feel famous for what they do.

If you’ve ever felt like the hidden gem, the best-kept secret, or the supporting character in your own career… this episode is for you.

You’ll hear about:

• Katrina’s early love for the spotlight (and her first “famous” moment at 2 years old)
• How years of underpayment and being underestimated dimmed her self-belief
• The real moment that sparked her leap from corporate to entrepreneurship
• How Knockout Directive and KO Your Brand were born—literally on the highway
• Why feeling famous is the key to building an unforgettable personal brand
• The mindset shift that changed everything (and how it can change yours too)

Whether you're at a career crossroads or just tired of feeling unseen, this origin story will remind you: you're allowed to be the main character.

Resources Mentioned:

• Follow KO Your Brand on Instagram: https://www.instagram.com/koyourbrand/
• Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/
• Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challenge
• Book a Discovery Call to learn more about 1:1 Personal Branding & PR Coaching with Katrina: https://calendly.com/knockoutdirective/30min
• Living in Balance Mentorship: https://libseminars.com/

SfAqw8CcXR3lJFNUO2t9

In this Pulling Punches micro-episode of KO Your Brand, Katrina Owens, Personal Branding and Publicity Expert, gets real about why every entrepreneur should be using Threads to grow their personal brand and visibility.

Forget everything you thought you knew about social platforms—Threads is Instagram’s answer to Twitter/X, and it's becoming a powerful discovery engine for business owners ready to expand their reach, land media opportunities, and connect directly with ideal audiences.

Katrina shares why she recommends Threads to all her clients (yes, even the ones not on Instagram), and breaks down why profile optimization is non-negotiable if you want to attract PR opportunities, partnerships, and press. She even shares a real-life story about a missed opportunity from someone whose profile wasn't PR-ready. 

If you’re trying to build brand authority, attract media attention, or get booked and seen, this episode will convince you that Threads might just be your new secret weapon.

Links & Mentions:

• Learn more about Katrina's Publicity Coaching program, 5 Weeks 'til Famous
• Follow Katrina on Instagram & LinkedIn
• Follow KO Your Brand Podcast on Instagram
• Follow Katrina on THREADS

In this episode of KO Your Brand, Top Personal Branding & Publicity Expert, Katrina Owens, takes you behind the scenes of her sold-out podcast launch event, Launch & Learn. She breaks down the strategy, mindset, and logistics behind planning a personal brand launch party as a high-ROI business move.

Whether you're thinking about launching a podcast, a new offer, a rebrand, or any major business milestone, Katrina walks you through exactly why you should be throwing a launch party, and what you need to evaluate before doing it.

She shares how she curated an event that wasn’t just about her, but deeply valuable for attendees. From the decision to charge for tickets to the surprise emotional journey of selling just one ticket in the first 48 hours, this episode pulls back the curtain on what it really takes to plan and profit from a personal brand event.

Links & Mentions:

• Learn more about Katrina's 1:1 Personal Branding & Publicity Coaching programs by booking a Discovery Call: https://calendly.com/knockoutdirective/30min
• Follow Katrina on Instagram: https://www.instagram.com/knockoutdirective/
• Follow Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/
• Follow KO Your Brand Podcast on Instagram: https://www.instagram.com/koyourbrand/

In this episode of KO Your Brand, Katrina Owens discusses the critical importance of building authentic relationships when pitching on platforms like LinkedIn. She shares a personal experience of receiving a poorly executed pitch, emphasizing the need for genuine engagement and understanding of the content before reaching out. Katrina provides actionable tips to avoid common mistakes in pitching, urging listeners to treat others as individuals rather than mere opportunities.

Follow Katrina on Instagram & LinkedIn: https://www.instagram.com/knockoutdirective/ | https://www.linkedin.com/in/owenskatrina/

In this episode of KO Your Brand, host and Personal Branding + Publicity Expert Katrina Owens dives into the real purpose of public relations (and spoiler alert: it’s not just about landing media features). She breaks down the five essential pillars of public relations—media relations, community relations, influencer relations, client relations, and industry relations—and explains how each one plays a critical role in building brand awareness and brand authority.

Katrina also shares her personal journey of overcoming perfectionism and learning to prioritize connection over perfection. If you're an entrepreneur, coach, or creative who’s trying to grow your visibility, attract aligned opportunities, and get in front of the right people, this episode is a must-listen.

Whether you’re trying to beat the social media algorithm or charge more for your services, public relations gives your brand the credibility and connections it needs to grow.

Links & Mentions:

• Learn more about Katrina's Publicity Coaching program, 5 Weeks 'til Famous
• Follow Katrina on Instagram & LinkedIn
• Follow KO Your Brand Podcast on Instagram
• Listen to my conversation with Hannah Chapman, Certified Financial Planner, on the Expansive CEO Podcast.

In the inaugural episode of KO Your Brand, Katrina Owens shares her journey as a personal branding and publicity expert, detailing the challenges and triumphs of launching her podcast. She discusses her struggles with perfectionism, the importance of overcoming obstacles in business, and the significance of reconnecting with her vision. Katrina emphasizes the power of public relations and personal branding for entrepreneurs, aiming to inspire listeners to embrace their own journeys and feel 'fame ready.' The episode concludes with an announcement about her coaching program, 'Five Weeks Till Famous.'

Links & Mentions:

• Learn more about Living in Balance Business Mentorship
• Learn more about Katrina's Publicity Coaching program, 5 Weeks 'til Famous
• Follow Katrina on Instagram & LinkedIn

INTRODUCING KO YOUR BRAND: THE PODCAST FOR FAME-READY ENTREPRENEURS. 

Every week, we'll deep dive into the personal branding and public relations topics that you've been dying to know more about. 

Top Personal Branding Expert, Katrina Owens, serves up your weekly dose of Big Brand Energy, with episodes that will motivate you to take your brand to the next level. 

First episode drops March 28, 2025.