The HBS hosts chat about the symbiotic relationship between cultural products and their fandoms.

For a long time, the image of the fan and fan culture was summed up by an infamous skit by William Shatner on SNL, in which he implores the trekkies to “get a life.” To be a fan was to be a passive stooge of the culture industry, one who mindlessly buys its products, and memorizes its trivia at the expense of their own creativity and life. Gradually this image began to change. The field of “Cultural Studies” demanded that we see fans as not just passive recipients of the culture industry, but active producers, who create their own interpretations, their own meaning, and their own activities with fan fiction, cosplay, and creativity, by poaching the commodities of the culture industry. Lately, however, the division between official product and consumption have broken down in a different way, as fan activity has become integral to marketing and maintenance of the value of intellectual property. Fans rabidly defend their favorite franchises online, harassing critics and anyone seen to deviate from canon. Suzanne Scott had dubbed this practice the convergence culture industry, it is fan activity not passivity that drives the industry. 

At the same time that fan culture and practices have changed in popular culture,  the fan has moved beyond the confines of popular culture to become a general figure of political and cultural participation. The platform formerly known as twitter is dominated by Elon Musk fanboys who rush to defend his increasingly erratic actions. Therapists have had to adjust to the way in which Taylor Swift has become the dominant cultural force in the lives of young women. Last, but not least, the Trump rallies seem to be both fan service and rallies around the particular cult of personality of Trump. The fan has become a cultural, political, and economic force in our society.

What has caused this transformation? What does it mean for us? What can be done about it?

Full episode notes available at this link:
https://hotelbarpodcast.com/podcast/episode-111-fan-culture

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