Mike Lewis and PhD candidate Zhe Han talk about a range of issues related to gaming and the relatively new phenomenon of esports.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Economist Tom Smith and Mike Lewis talk about the 2018-2019 NBA season. They discuss the trends towards “super” teams comprised of multiple all stars. The conversation covers everything from Tom’s love of musical theater to how the collective bargaining agreement (the max salary provision) leads to the concentration of all stars in just a few cities.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Just like sports, political campaigns are contests between human competitors. Ada Chong and Mike Lewis discuss the role of appearance in political campaigns. There has long been a theory that attractiveness and generally looking more competent provide a benefit to candidates. We take this idea to the next level and look at the role of appearance across political parties.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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ESPN’s current morning show, “Get Up!”, is the best example of the sports channel’s efforts to reinvent itself. Mike Lewis shares his thoughts on the changes.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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College sports inspires amazing passion and loyalty, but which team has the most passion and loyalty? There are lots of ways to look at this question. Who has the most fans? The loudest fans? The fans most willing to travel? Mike Lewis breaks down 2018 college football fan rankings.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

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Economist Tom Smith and Mike Lewis analyze Nike’s decision to feature Colin Kaepernick in its “Just Do It” campaign. Is Nike pursuing the right branding strategy? Are they using Kaepernick to reposition the brand closer to Millennial and Generation Z sensibilities?

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Mike Lewis sits down with consumer psychologist Morgan Ward to talk about social identity theory. A lot of fandom, such as identifying with a team, is about consumer psychology. Morgan shares amazing insights into how consumers use objects or associations to construct their identities.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Mike does a Skype interview with Manish Tripathi, a former professor colleague & current tech industry analytics leader. They discuss some of the marketing challenges facing the NFL as the 2018 season approaches. This includes the issue of the “Washington Redskins” team name and symbols, concussions and youth football, and the anthem protests.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Vice President of Sponsorship Insights at Vantedge Nick Mentel and Emory Marketing Professor Mike Lewis discuss sports sponsorships. Nick provides insights into how these deals get done.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Economist Tom Smith and Marketing Professor Mike Lewis discuss the contract situation between the Steelers and running back Le'Veon Bell after they failed to reach a long-term agreement.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

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Instagram: @fanalyticsmikelewis

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