Fanalytics with Mike Lewis

Fanalytics with Mike Lewis

By FanalyticsSports
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Fanalytics with Mike Lewis episodes

  • Episode 2: Mascots & Personified Brands

    Mike and Ada discuss the controversy surrounding Native American mascots, why mascots are important for branding, and the financial impact Native American mascots on NCAA basketball teams have on schools.

    Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

    Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

     

    Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

     

    And make sure to follow us on social! 

    Instagram: @fanalyticsmikelewis

    Twitter: @fanalyticsmike

    YouTube: @fanalyticsmike

    TikTok: @fanalyticspodcast

    30 min
  • Episode 1: Major League Baseball Fandom & Revenue Premium Brand Equity

    Emory Marketing Professor Mike Lewis and Marketing Analytics Center's Communications Specialist Ada Chong discuss the best and worst MLB fans going into the 2018 season.

    Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

    Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

     

    Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. 

     

    And make sure to follow us on social! 

    Instagram: @fanalyticsmikelewis

    Twitter: @fanalyticsmike

    YouTube: @fanalyticsmike

    TikTok: @fanalyticspodcast

    31 min

About Fanalytics with Mike Lewis

From the publisher's feed

Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be…