WWE superfan Hari Gopal and Mike discuss the fan side of wrestling. They dive into how fan interest for combat sports is driven by stories and stars. How does this drive marketing and operating combat sports businesses?

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Mike and Ada discuss analysis of NFL fandom. Which football teams have the best and worst fans? How is this measured?

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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NBA Superstar LeBron James is a free agent. Professor Mike Lewis and Emory Marketing Analytics Center's Ada Chong discuss where James could end up and what it means for his marketing brand.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Emory 18MBA J.T. Mason discusses the Atlanta sports market and "The Atlanta Sports Survey."

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Does negative political advertising actually work? Is it more or less effective than positive political advertising? Professor Mike Lewis and Marketing Analytics Center's Ada Chong weigh in.

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Professors Mike Lewis and Michelle Andrews discuss gamification: the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

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Mike and Finance Professor Tom Smith discuss NBA teams tanking ahead of the 2018 NBA Draft Lottery happening tonight (May 15, 2018).

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Mike highlights research done by Emory 18MBA student Katie Hoppenjans. Katie looks at whether the level of excitement in a tournament really has any impact on fans' engagement. Do people actually love an underdog, or would they prefer to watch the same old powerhouses? Is "madness" really what viewers want?

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This episode features a special guest - Yahoo Sports Writer Jay Busbee. Mike and Jay weigh in on generational fandom and storytelling as a journalist.

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Mike and Finance Professor Tom Smith discuss the criteria Hall of Fame Coach Bill Parcells came up with when considering quarterbacks in the NFL draft.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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