Don’t just make a point. Use stories to illustrate your points.  

Stories build trust.  

Stories build relationships.  

Stories connect with audiences.  

I can make a point about being passionate about supporting girls and women in technology.  

However, that’s not enough.  

I also want to support my point with a story:  

Growing up, I loved math and science. I was a total geek. 

But I didn’t know what a career looked like with that passion. 

It wasn’t until a female engineer came to my high school and spoke about the many facets of engineering that I realized how I can apply my love of math and science.  

This stranger changed the trajectory of my life.  

Back in 1998, only 25% of my engineering class were females. Today, that statistic is not much higher, if not lower.  

So whenever I have opportunities to speak with girls about a career in technology or support them in some way, I rarely say no.  

Notice the power of a story.   

Go ahead, tell your stories.   

Share your experiences.   

I guarantee it will stay with people much longer than a singular point.

What does it mean to have a thriving career and how do sales skills relate to that? How do you find your purpose?  

Jay Maymi, CES is a Radio Talk Show Host, Entrepreneur, Author, Speaker and Sales Psychology Expert. We are going to talk about how his background in the arts and psychology has led him down many avenues and how he's merged his talents into a thriving career in speaking and sales coaching.  

Join us on as Jay shares How I Create a Thriving Career and we discuss:  

🔸 How to discover your ultimate purpose during career transition  

🔸 What defines a thriving career  

🔸 Why is sales skills so important to our career  

🔸 Why is an understanding of psychology so important in sales  

🔸5 tips for sales success  

🔸 Lessons learned from being a speaker and radio show host

Content may be King🤴🏻 but Engagement is Queen 👸🏻 

Don't underestimate the POWER OF COMMENTS.  

By commenting on other people's feeds, it's an effective way to start networking with content creators, potential employers, potential colleagues, thought leaders, industry experts, potential clients and much more.  

Reply to every comment that you get on your own post too. It helps to build rapport and a relationship with your audience. It's a great way to engage your LinkedIn community.   

Comments can lead to messages, which lead to phone calls, and even jobs and clients.   

I've met wonderful connections, job candidates, clients, collaborators, partners, vendors and friends - all starting from a simple comment.   

Spend 10-20mins a day commenting and you'll start to see your network and influence grow.

Do you remember the first sports game you saw live? Or the first music concert you went to as a teenager? It's a memorable experience.  

There's no doubt that sporting events, trade shows, concerts, conferences, and all our favorite events have been impacted with COVID. So how are organizers bringing back events and continuing to create extraordinary guest experiences?  

Join me as I chat with Sarah Mathis, Director of Fan Experience at the Jacksonville Jaguars and Mark Herrera, Director of Education & Life Safety at International Association of Venue Management to discuss:  

- Upcoming International Association of Venue Managers' GuestX Conference 

- Unexpected 2020 Learning Lessons for Venues 

- Impact of COVID on football games and Jacksonville Jaguars 

- How to continue to create exceptional guest experiences in 2021 

- How to keep events safe and secure

Do you know what is the biggest problem that I see people facing when starting their #contentcreation journey?  

They don't know how to get started.  

They don't know what to talk about.  

They don't know how to organize their expertise into micro-content.  

An easy and quick method is to hop on the #10Tips10Days campaign that my dear friends, Lila Smith and Jake Jordan, along with Bobby Umar and Kira Day created 3 years ago! All credit goes to these 4 amazing people for coming up with such a brilliant idea.  

I think it is one of the most successful campaigns on LinkedIn (the other one being #LinkedInLocal). I highly recommend it to get started.

Have you planned your Marketing Strategy for 2021?  

Join me on this week's show as I chat with Brad McCormick, past President of the American Marketing Association-DFW, Principal at 10 Louder and Adjunct Professor of Digital Marketing at Southern Methodist University.  

We will talk about 

- marketing myths 

- traditional marketing vs digital marketing 

- ads vs no ads - where to spend your marketing dollars in 2021 

- marketing strategies for small, mid-size and enterprise organizations

Are you waiting for permission to create content?  

If you want to achieve greatness, stop asking for permission. - Anonymous  

When we’re growing up, we waited on permission from our parents and our teachers.  

When we’re older, we feel like we need permission from our bosses or peers or whatever makes us hesitate before we do something.  

But what if I challenge you to give YOURSELF the permission to:  

❗️Share your message 

❗️Create videos 

❗️Find your voice 

❗️Be real 

❗️Be authentic 

❗️Be courageous 

❗️Be powerful 

❗️#DoItScared

❗️Move forward even when you don’t know all the answers 

❗️Learn along the way 

❗️Make mistakes 

❗️Do what you’ve always wanted to do 

❗️Speak up 

❗️Create content  

Are you ready to go for it?

Networking in the Digital Age - with Mike Rochelle & Chuck Vandeweel  

Join us as we discuss: 

🔸 Review of 2020 Technology Events 

🔸 What's worked and hasn't worked in networking events during this pandemic 

🔸 Are virtual events the new normal? 

🔸 How to build a network that become event guests, clients and employers 

🔸 How to build an association of technologists 

🔸 How to serve a community of technology professionals in career transition 

🔸 Networking Tips and Advice - especially for technologists

“Customers don’t generally care about your story. They care about their own.”  That quote is from the book, “Building a Story Brand”, by Donald Miller . 

It’s where I first learned about the concept of “The Hero’s Journey” and it’s one of my favorite marketing books.  

It profoundly changed how I view my clients.  

The CLIENT is the HERO of the story.  We, as coaches & consultants, are their GUIDE on that journey.  

The book asks: 1. What does the hero (client) want? 

2. What is opposing the hero (client) getting what they want? 

3. What will happen if the hero (client) does or does not get what they want?

What makes a live show successful? How do you build and serve a community?  

🎙 Trevor Houston , Mark Elder and Foster Williams have built a big community connecting employers, career coaches, recruiters, industry experts and job seekers over the last 3 years. They are tireless in their efforts to provide support to those in career transition.  

Their weekly #WhoYaKnow Job Networking show is now across multiple platforms with hundreds of of people tuning in LIVE. Their audience is always super engaged and welcoming.  

I've know them for many years now and they're used to being the hosts. 

We'll discuss: 

- Their own career transitions 

- How they came up with the #WhoYaKnow show idea 

- How they've evolved the show - How they maintain consistency & persistence 

- How they built such an engaged community 

- Do's & Don'ts of Job Search 

- Top Career Resources