Being a children’s book publisher is anything but child’s play.

Georgia Lininger is a full-time elementary school teacher and children’s book author who launched her own book imprint, Salus Publishing, on the side in January 2020. As she quickly discovered, success is about much more than sweet stories and colorful illustrations.

Georgia’s struggles and achievements are a parable for what many entrepreneurs with a dream face when entering the competitive marketplace with a product or service that comes from the heart.

Whether your aspiration is to pen the next Charlotte’s Web, or launch any business that ignites your passion and imagination, Georgia’s experiences and insights will leave you better prepared.

Product differentiation — in this instance, multiculturalism and eco-friendly printing — have been a saving grace for Salus Publishing. What’s your unique differentiator?

Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: Georgie Lininger, Salus PublishingPosted: August 5, 2024 Monday Morning Run Time: 58:32 Episode: 13.08

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