February 21, 2024

Farmer of the Future 2.0

32 minutes

If you’re reading this, then you are obviously thinking about the future of farming. Join Scott Caine, president of Aimpoint Research, to discuss and learn about the Farmer of the Future 2.0, a new study from Aimpoint Research. We will cover psychographics, tangible and intangible items, key drivers of change and economic uncertainties for the future of agriculture. Dairy Stream host Joanna Guza dives into the topic below with Scott:

1:21: Farmer of the Future in 2018, why 2.0 now?

2:32: What is the farm gate

3:10: Tangible and intangible items

5:04: Generations involved in the study

6:40: What is psychographics

7:39: Psychographics for the farmer of the future

10:31: Audience segmentation

12:02: National security and food security

13:34: Preparing the next generation

16:32: Geopolitical and economic uncertainties

18:25: Five key drivers of change in agriculture

19:38: Uncertainties biggest impact on ag

21:06: Cybersecurity

23:11: Timeline of key drivers of change

25:08: Who is responsible for sharing the message

28:21: Future predictions

29:53 How to be a farmer of the future

Special thanks to Pivot Bio for sponsoring this episode.

About the guest

As President of Aimpoint Research, Scott leads the organization in its mission to empower intelligence-driven organizations and give clients a competitive advantage. He's responsible for successfully achieving organizational goals including superior intelligence and operational excellence.

Scott is a tenured leader with more than 25 years of organizational leadership experience. He has served in organizations ranging from the United States Army, to small boutique data warehousing consulting firms and large enterprises with diverse roles including Marketing, Operation, Business Systems and Sales.

Through these experiences he has honed and gained a diverse set of skills including strategic and sector operations; marketing, marketing research and competitive intelligence; enterprise planning and organizational development; business modeling and strategy; product development and delivery; and strategic business sales.

This podcast is co-produced by the Dairy Business Association and Edge Dairy Farmer Cooperative, sister organizations that fight for effective dairy policy in Wisconsin and Washington, D.C. Become a sponsor, share an idea or feedback by emailing [email protected].

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