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In this episode of the High-Performance Mindset Series powered by Nedap, Peggy Coffeen interviews Rodney Elliot, an Irish-born dairy farmer who, alongside his wife Dorothy and family, has spent 20 years building Drumgoon Dairy in South Dakota into a multi-site operation and helping launch the 5,000-cow County Line Dairy partnership, where a 100-stall rotary milks 100 cows about every eight minutes. Elliot explains how scaling became more manageable through specialized roles, simplified protocols, and shared systems across sites, including centralized data access via DairyComp and activity monitoring through Alta CowWatch powered by Nedap.
Rodney details a high-performance reproduction program with one dedicated technician per farm, minimal hormonal intervention, and targets like 32–34% pregnancy rate, plus strategic heifer pipelines through Kansas Dairy Development. Elliot discusses labor challenges, using technology and sort gates to reduce pen walking, the importance of partners and buy-sell agreements, difficult build decisions like walking away from a biodigester plan, and focusing leadership energy on controllables such as repro, cow comfort, feed quality, and people.
This episode is part of the High-Performance Mindset Series powered by Nedap. Nedap is future-proofing dairy farming with smart technologies in activity monitoring, cow locating, milk metering, sort gates, and AI-powered camera systems. Nedap is improving life on the farm by putting the right cow in the right place at the right time, every time.
00:00 From Ireland to South Dakota
01:55 Meet Rodney Elliott
05:31 Scaling with Partners
07:37 Inside County Line
12:24 Building for Scale
14:04 Profitable Cow Goals
18:19 Defining Great Repro
20:35 Collars and CowWatch
22:07 One Tech Accountability
26:29 Morning Briefings
29:26 Labor and Monitoring
31:34 Trusting Simple Systems
32:37 Why Nedap
36:11 Collar Data Continuity
37:04 Trusting Tech and IT
38:49 Future Risks and Labor
48:41 Legacy and Transition
52:11 Building and Partnerships
53:25 Tough Calls Keep Simple
01:00:05 Advice and Wrap Up
Live from World Dairy Expo in Madison, Wisconsin, Peggy Coffeen interviews House Agriculture Committee Chair Congressman G.T. Thompson ahead of his roundtable with the American Dairy Coalition. Thompson, a central Pennsylvania dairy farm native, highlights dairy priorities he has championed, including ongoing efforts to restore whole milk options in schools and updates included in “Farm Bill 1.0” signed July 4, 2025, such as modernizing Dairy Margin Coverage from 5 to 6 million pounds and offering a 25% multi-year sign-up discount, along with provisions affecting make allowances and milk marketing orders.
The conversation centers on workforce needs and Thompson’s bipartisan Securing Agricultural Workforce Act, which would make year-round dairy eligible for the H-2A program by replacing “seasonal” with “temporary” (under 350 days). He urges listeners to contact Congress and the White House to pass SAWA now.
Stay tuned for more exclusive conversations captured from World Dairy Expo coming out soon!
01:08 GT Thompson's Ag Roots
02:14 Whole Milk Push
03:18 Farm Bill Wins
05:52 Workforce Focus
06:35 SAWA Explained
08:32 Why Visas Matter
10:52 Call to Action
13:35 Wrap Up Thanks
Today on the Uplevel Dairy Podcast, Peggy Coffeen is onsite with Josh Webb, at multi-generational Heglar Creek Dairy near Declo, Idaho, a fifth-generation family operation that relocated from Utah in the mid-1970s and has since grown and diversified. Webb describes the family’s structured pathway into the business, requiring education, outside work, interviews, and defined roles, as well as a clear exit strategy including retirement expectations.
He explains how the operation expanded into multiple enterprises, and how two nearby dairies differ in breeds and milking systems, including a 2018 Jersey robot barn with 18 Lely units. Webb discusses being early adopters of technology, adopting Milc group's cloud-based OneFeed and OneAnimal for real-time accuracy and integration, prioritizing “first who, then what” in hiring, using EOS-style meetings, and partnering with Danone, including transitioning to non-GMO feed and related regenerative changes. The episode emphasizes legacy as building people and work ethic so the next generation can keep evolving.
This episode is brought to you by Milc Group.
Milc Group is a dairy software company that brings real-time, actionable data to dairy farms across the world. They are dedicated to revolutionizing the dairy industry with their user-friendly cloud-based software. ONE™ by Milc Group is our all-in-one app that brings together all the important aspects of your dairy together in one place. With products such as feed and animal management software, people training, dairy facility monitoring, and scale management, Milc Group is committed to providing producers with tools they need to succeed.
02:33 Five Generations To Idaho
04:52 Earning Your Way Back
10:01 Diversifying Beyond Dairy
11:40 Rules For Entry And Exit
13:38 Two Dairies Two Systems
16:40 Why Build A Robot Barn
22:51 First Who Then What
25:02 Recruiting And Retaining Talent
26:56 Meetings Support And Tech Tools
29:57 Tech That Empowers Teams
30:59 OneFeed Simple Accuracy
34:56 Defining Dairy Success
36:14 Future Manager Skills
38:14 Partnering With Danone
42:13 Legacy Beyond The Farm
51:20 Work Ethic Sweat Pledge
Today on the Uplevel Dairy Podcast, Peggy interviews longtime dairy industry leader Peter Coyne about the relationships that shaped his life and his responsibility to “pay it back to the next in line.” Coyne describes his path from growing up in western New York around Holsteins and influential cow people, to working with Pinehurst, attending UW–River Falls, managing and expanding dairy herds, enduring a difficult partnership exit, gaining key leadership experience at John Dee Farm, and later joining VitaPlus, where he contributes cow and people management skills.
Ahead of World Dairy Expo, he shares his family’s involvement and his 41 years coaching dairy judging, emphasizing connection, culture, perseverance, learning through mistakes, and helping young people believe in themselves, often through simple acts like remembering names, giving time, and encouragement to keep moving.
This Episode is brought to you by Adisseo
This episode is sponsored by Uplevel Dairy Podcast Founding Partner Adisseo, a global leader in nutritional solutions and premier provider of rumen-protected methionine for dairy producers who want to optimize milk production, capture more value from components, and maintain the health of their high-performing herds. Learn more at https://www.adisseo.com/en/
07:20 From New York to Dairy Career
13:21 Hard Lessons and Big Leaps
16:06 Joining VitaPlus
19:40 Culture and Perseverance
25:44 Risk Taking Mindset
31:13 Giving Back Through Coaching
39:00 What Makes a Great Coach
47:55 Showing Cows Builds Grit
49:51 Learning Beside Great People
51:07 Mistakes Create Experience
54:54 Coach Versus Mentor
56:32 Mentoring Across Generations
01:01:05 Life Advice for Students
01:10:48 Parting Words and Payback
01:15:25 Expo Stories and Wins
Today, on the Uplevel Dairy Podcast, Peggy Coffeen talks with Duane Banderob and Jim Matthews about Ever.Ag separating into two standalone organizations. EA Risk, formerly Ever.Ag Risk Management, is now an independent company focused solely on managing commodity markets across the agricultural supply chain. They share that it’s the same people, producer relationships, and farmer-first focus that the market has come to know over the past two decades. They explain that services remain unchanged, including protecting revenue and input risk through livestock and crop insurance, futures and options, energy and feed procurement strategies, advisory/consulting, and market publications, supported by their proprietary Vault platform and EA Risk Insights research.
The team sees the split as a chance to sharpen focus, improve technology and customer experience, and evolve offerings as dairy operations face increasing complexity, including beef-on-dairy exposure, digesters, new financing realities, and higher capital costs, while maintaining on-farm relationship standards and continuity for clients.
EA Risk, formerly Ever.Ag Risk Management, partners with dairy producers to build customized risk management plans that help protect margins in any market environment. With dedicated advisors, industry-leading technology, and proven tools like Dairy Revenue Protection, we help farms reduce uncertainty and secure long‑term financial strength. Learn more at https://ea-risk.carrd.co/.
00:00 Dairy Risk Shifts
02:02 Ever.Ag Shift Explained
03:47 Services That Stay
07:33 What Changes Next
09:19 Vault Platform Insights
10:10 Industry Risks Ahead
13:06 Core Philosophy: Relationships
16:09 Legacy Of Dairy Markets
18:24 Buggy Lesson
22:04 One Year Outlook
28:07 World Dairy Expo Plans
Today, Peggy Coffeen is onsite as she welcomes Dr. Tera Barnhardt to the Uplevel Dairy Podcast to discuss leadership, communication, and navigating hard seasons in production agriculture. Dr. Barnhardt, a Kansas-based veterinarian, mom, business owner, and agriculture advocate, describes serving dairies, calf ranches, and feed yards across southwest Kansas and the High Plains while managing heavy animal movement logistics and regulatory paperwork.
She explains that effective problem solving depends less on perfect protocols and more on understanding each farm’s systems and people, especially as many employees lack agricultural backgrounds. Barnhardt emphasizes culturally aware training and tailoring communication to owners, managers, and frontline workers using different formats and technologies. She reflects on formative animal welfare leadership experiences in a large feeding operation, lessons from the H5N1 outbreak and consumer trust, and advice to view hard days as growth opportunities while integrating, not balancing, work and family.
Heritage Vet Partners is the nation’s leading veterinary partnership, specializing in mixed and large animal practices. Heritage Vet Partners provides a unique partnership model that preserves local practice legacies, serving dairy and other livestock producers and companion animal owners through shared services, data, and strategic growth. Learn more at HeritageVetPartners.com
01:04 Meet Dr. Tera Barnhardt
02:22 Many Hats and Advocacy
04:30 Why Rural Kansas
06:24 A Day on the Road
09:09 Problem Solving Systems
11:40 Training for Welfare
14:34 Leadership Lessons Feedyard
20:32 Adapting to Change
22:27 Communication Across Cultures
27:26 Social Media and Audiences
29:53 H5N1 Frontline Story
38:26 Advice for Young Vets
41:51 Integrating Work and Family
Peggy Coffeen interviews Jill Houin at Homestead Dairy in Plymouth, Indiana, where the family milks 5,000 cows across three sites, including a 2,200-cow robotic dairy with 36 robots and a semi-automatic feed system. Jill, a former New Jersey teacher and vegetarian who married into the dairy, describes learning farm life, becoming the farm’s tour guide and key messenger, and using truthful, practical explanations to convert skeptics.
She shares how community tours brought 1,000 visitors in three hours, and highlights sustainability stories like generating electricity from manure and Notre Dame food waste to power about 1,000 homes an hour. Jill also discusses taking on farm bookkeeping, mediating family perspectives, working with Spanish-speaking staff and interns from Mexico, and launching The Break Room Meat Market restaurant featuring the farm’s beef and other local products.
This episode is brought to you by Zoetis. As the world’s leading animal health company, Zoetis is dedicated to helping producers achieve healthy animals, healthy dairies and healthy food through their world-class portfolio. For more information, visit DairyWellness.com.
00:00 Meet Jill Houin
01:47 Robotic Dairy Updates
02:35 From Jersey to Dairy
05:40 Vegetarian to Advocate
07:21 Tours and Key Messages
11:59 Handling Tough Questions
15:41 Books and Office Role
19:31 Delegation and Hiring
21:50 Culture and Worker Respect
23:09 Restaurant Origin Story
23:45 Local Meat Market Vision
24:29 Farm Story Branding
25:00 COVID Hug To Deal
26:46 Buying And Expanding
27:24 Naming The Break Room
27:46 Crystal Mess Challenge
28:33 Menu And Accommodations
29:29 Ownership And Creativity
30:19 Dreams And Travel
31:34 Meaning And Mission
Peggy Coffeen is joined today by Tim Abbott of Showbox Sires and Jared Krull of CowManager on the Uplevel Dairy Podcast to announce that the popular Showbox Stories series will be recorded live at World Dairy Expo on Thursday, October 1, from about 8:00–10:30 a.m. on the Tanbark stage, with CowManager as premier sponsor. They recap the project’s purpose of preserving dairy history and authentic voices while highlighting lessons from mentors and industry icons.
Tim and Jared discuss learning through conversations on show boxes and around the bulk tank, and preview guests including Dave Thorbahn, Dr. Sheila McGuirk, and many more. Listeners are invited to attend, subscribe to hear episodes later, and submit show box photos and stories for possible on-stage sharing.
Submit your Showbox story here: https://docs.google.com/forms/d/e/1FAIpQLSc1l6qGl0D1JMEWtG48Y1QHvEAdwHzSpHEHIPaDPAEbUszEdA/viewform
This series is brought to you by CowManager.
CowManager delivers 24/7 real-time data to help producers enhance herd health, fertility and nutrition. To learn more, contact your CowManager Specialist at Select Sires or visit CowManager.com.
Website: https://www.cowmanager.com/
Contact: https://www.cowmanager.com/contact/
Facebook: https://www.facebook.com/CowManager
Instagram: https://www.instagram.com/cowmanagers/
LinkedIn: https://www.linkedin.com/company/cowmanager-bv/posts/?feedView=all
YouTube: https://www.youtube.com/cowmanager
00:00 Showbox Stories Return
01:12 Why We Started Recording
02:35 Icons and Lessons Learned
04:47 Live Tanbark Announcement
05:28 Meet Jared Krull
06:53 Why CowManager Cares
08:53 Guest Lineup Sneak Peek
11:40 Submit Your Showbox Photo
12:49 Jared and Tim Share Stories
16:46 Peggy Trophy Trade Tale
21:36 Join Us at Expo
As we gear up for World Dairy Expo 2026, we’re bringing back a favorite from the Showbox Stories series recorded at World Dairy Expo. In this episode, Peggy Coffeen and Tim Abbott sit down with Jeff Butler of Butler View Farms to hear about his journey in the dairy industry—from his early days in 4-H to his success with show cattle and his continued commitment to the future of dairy.
Jeff shares memorable experiences, the mentors who helped shape his career, and how technology like CowManager is influencing modern dairy practices. It’s a conversation about heritage, vision, innovation, and the importance of investing in the next generation of dairy farmers.
If you’re heading to World Dairy Expo 2026, this is a great episode to revisit as we get ready for another week of celebrating the people, cattle, and stories that make the dairy industry so special.00:00 Introduction and Setting the Scene00:39 The Humble Beginnings of Showbox Stories02:19 Showbox Stories Series and Cow Manager Partnership03:37 Guest Introduction: Jeff Butler from Butlerview Farms05:15 Jeff Butler's Early Days and Mentors09:49 First Experiences at World Dairy Expo13:11 Building a Successful Show String19:44 The Role of Technology in Modern Dairy Farming22:51 International Intrigue Sale and Industry Impact28:13 Final Thoughts and ReflectionsThis series is brought to you by CowManager.CowManager delivers 24/7 real-time data to help producers enhance herd health, fertility and nutrition. To learn more, contact your CowManager Specialist at Select Sires or visit CowManager.com.Website: https://www.cowmanager.com/Contact: https://www.cowmanager.com/contact/Facebook: https://www.facebook.com/CowManagerInstagram: https://www.instagram.com/cowmanagers/#LinkedIn: https://www.linkedin.com/company/cowmanager-bv/posts/?feedView=allYouTube: https://www.youtube.com/cowmanager
What does the dairy cow of the future need to do better and what tools will help get her there?
Today on the Uplevel Dairy Podcast, Peggy Coffeen visits Seagull Bay Dairy in Idaho with brothers Greg and John Andersen to discuss how decades of genetics work shaped their multi-site operations and global influence through Seagull Bay and WinStar Genetics. The Andersens share the story behind Seagull Bay Dairy, the foundation cows and influential genetics that shaped their program. They also discuss how genomics has accelerated genetic progress and helped improve traits such as production, fertility, longevity, and calving ability.
Looking ahead, Greg and John discuss the future of dairy genetics, including their focus on polled genetics through Winstar Genetics and the traits they believe will become increasingly important: hoof health, calf health, mastitis resistance, longevity, and feed efficiency.
The conversation also dives into using cloud-based technology and real-time data to manage multiple dairy locations, improve feeding and reproduction decisions, and give their teams the information they need to operate with greater precision. For them, building a successful dairy isn't just about producing more, it's about continually improving, developing great people, and creating a family business built to last.
Milc Group is a dairy software company that brings real-time, actionable data to dairy farms across the world. They are dedicated to revolutionizing the dairy industry with their user-friendly cloud-based software. ONE™ by Milc Group is our all-in-one app that brings together all the important aspects of your dairy together in one place. With products such as feed and animal management software, people training, dairy facility monitoring, and scale management, Milc Group is committed to providing producers with tools they need to succeed.
02:09 Seagull Bay Day Origins
03:25 Growing Multi-Site Dairies
05:40 Holstein Versus Crossbreeding
13:27 Genomics Lessons Learned
15:49 Winstar Genetics Launch
17:22 Polled Breakthrough Mendel
22:53 Next Traits To Select
27:42 Cloud Feeding With ONEfeed
32:03 ONEanimal and Lely Integration
34:18 Robot Data Integration
35:56 Repro Reporting Upgrades
37:10 Tracking Repro Performance
37:49 New Repro KPI Goals
39:08 Breeding Strategy Mix
40:45 Staying Sustainable
43:38 People Over Technology
45:13 Culture And Expectations
46:44 Defining Success Metrics
50:18 Vision Mission Legacy
54:08 Passing On Values
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