As excitement builds for this year’s World Dairy Expo, we're bringing back a crowd favorite recorded live at the Showbox Sires showbox during last year’s event.

In this episode, Peggy Coffeen and Tim Abbott sit down with industry icons Tom Morris and Ernie Kueffner. Together, they revisit the early days of Expo, reminisce about unforgettable cows, and unlock stories that have lived inside their showboxes for decades.

Whether you're a longtime show ring veteran or gearing up for your first trip to Madison, this episode captures the history, heart, and humor that make World Dairy Expo so special.

Make sure to check out Part 2 with Jim Ostrom, John Vosters, and Steve Briggs for even more Expo storytelling.

To nominate the dairy story you’d like us to share, you can contact Peggy at [email protected], 608-558-1876 or Tim at [email protected], (802) 238-1142.