Supporting dairy youth brightens our industry’s future! STgenetics® is proud to once again support youth involved in their respective dairy breed organizations, and with us to share details on the special as well as how it has impacted these juniors is Amber Dammen Buol, STgenetics® Inside Sales & Marketing Manager.

00:00 Introduction and Guest Welcome

00:32 History of the Youth Support Program

01:04 Funding and Impact

01:40 Program Mechanics and Feedback

04:51 How Breeders Can Participate

07:04 Conclusion and Contact Information

3 million dollars’ worth of dairy products sold, 3 million consumer impressions gained, all from two marketing campaigns that put dairy at the forefront of our consumers’ minds. Jennie McDowell, the Chief Strategy Officer of Dairy MAX, shares with us their mission drive demand for milk and dairy products, their strategic initiatives, and their innovative campaigns like creating a video game and partnering with the NFL. “What you do in a day may seem so mundane to you, it is absolutely fascinating to the people who are buying and eating your product.” Jennie states as she wraps up an insightful and inspiring conversation on the work Dairy MAX continues to build on.

00:00 Introduction and Welcome
00:39 Mission and Scope of Dairy MAX
03:51 Innovative Campaigns: Fortnite Farm Tycoon
09:21 Impact of Influencer Partnerships
10:32 Expanding Gaming Efforts
13:04 NFL and NIL Partnerships
15:40 Taste of the Cowboys Youth Challenge
19:06 Dairy Up Close Docuseries
21:09 Better With Dairy Platform
22:25 Encouragement for Dairy Farmers
25:00 Conclusion and Farewell

As we wind down our June Dairy Month features, Pat Carroll of GenoSource joins us to share how they sponsored a golf outing through NPH USA, an organization who aims to provide nurturing care for children in areas of need. While doing so, he was able to connect with urban consumers who may have never even seen a farm in their life, which sparked numerous conversations about the benefits of dairy and what a dairy farm does on a day-to-day basis. Teaming up with NFL players at this event, they were able to raise over $300,000 dollars for the cause.

00:00 Introduction

00:21 Meet Pat Carroll and NPH Organization

02:15 GenoSource's Unique Sponsorship at the Golf Event

03:51 Educating Urban Populations About Dairy

05:30 Addressing Dairy Myths and Advocating for Milk

08:16 Success of the NPH Fundraising Event

09:14 Advice for Dairy Farmers on Consumer Engagement

10:19 Conclusion

Bringing dairy to downtown Madison, Wisconsin, the Cows on the Concourse is an event unlike any other! Megan Abeyta, a Co-Chair of the event joins us to share the history of the event, its growth over the past 44 years, and the wide array of activities and educational opportunities it offers. The event aims to bridge the gap between consumers and the dairy industry, drawing in large crowds from the nearby Dane County Farmer's Market and allowing the Dane County Dairy Promotions Committee to plant seeds with dairy consumers and provide an excellent dairy experience right at the heart of the capital.

00:00 Introduction and Welcome

00:41 History of Cows on the Concourse

02:04 Event Growth and Volunteer Support

04:15 Attractions and Activities

06:38 Venue and Impact

08:46 Key Takeaways and Advice

11:46 Conclusion and Farewell

Welcoming over 400 Fourth Grade students to your farm creating a positive experience to help connect the dots of milk production is what the Carpenter family of Redrock View Farms has banded together with three other local dairy producers to create for their community! The Day at the Dairy event has become a huge success over the years where this group of dairy producers is able to give back to the communities they live in and support the people who support them. Cody Carpenter, also the breeder of STgenetics® sire REDROCK, shares more about their farm, their community involvement, and how they created and evolved this Day at the Dairy event!

00:00 Introduction 00:27 Meet Cody Carpenter and Redrock View Farms
01:01 Farm Operations and Growth
03:32 Genetics and Breeding Success07:02 Day at the Dairy Event
09:31 Community Involvement and Stewardship
13:21 Event Logistics and Volunteer Efforts
14:51 Impact and Feedback from the Community17:30 Advice for Other Dairy Farmers
18:43 Conclusion and Farewell

Aaron Titterington from Jones Dairy joins us again to share her family’s efforts in Northwest Iowa to connect with their community and consumers. From their reoccurring Breakfast on the Farm happening June 21st, to their open-door visitor center where consumers can drop in any time or their more unique events like Books in the Barn where school aged kids read books to calves, Jones Dairy is reaching all ages of consumers in their community! Aaron shares an inspiring vision when it comes to agri-tourism and the experience she wants to create for their visitors in this STtalks.

00:00 Introduction and Welcome
00:37 History of Jones Dairy
02:03 Community Engagement and Events
06:10 Visitor Center and Tours
09:33 Educational Programs and Outreach
12:10 Impact and Future Goals
17:29 Conclusion and Upcoming Events

We continue to celebrate June Dairy Month, this time we have Ben and Nicki Peterson and Nathan Brandt of Four Cubs Farms with us to share about their annual Dairy Breakfast event that is fundraising for their local community. In this STtalks you can learn about the farm’s rich history, their transition to robotic milking and the wide-spread community impact their event has. From their “why” to how they make it all happen, we learn all about the great event the Four Cubs Farms family hosts year after year!

0:00 Introduction and Welcome

00:39 History of Four Cubs Farm

01:48 Annual Dairy Breakfast Tradition

05:23 Community Involvement and Support

07:02 Preparing for the Event

09:43 Impact of Technology in Dairy Farming

10:28 Event Details and Conclusion

Happy Father’s Day from STgenetics! In this STtalks episode, we sit down with Matt Simon, the CFO of GenoSource who shares about his intentional balance of fatherhood. From his time growing up on Farnear Holsteins seeing his dad manage the daily duties of the farm to finding his place within the dairy industry, we learn about his time management between work, board committees and home and how he tries to juggle it all. Something we know any farm dad may find hard, Matt offers advice on this balance as well as family farm conversations and more!

00:00 Introduction and Guest Welcome
00:29 Matt Simon's Role at GenoSource
01:12 Family Life and Background
01:40 Growing Up on the Family Farm
02:47 Working with Family at GenoSource
03:24 Succession Planning Insights
04:41 Board Memberships and Commitments
06:15 Balancing Work and Family Life
07:03 Rewards and Challenges of Fatherhood
07:53 Advice for Prioritizing Family Time
08:42 Conclusion and Farewell

Breaking down new bloodlines for impressive genetic gains! STgenetics® released 14 new Holstein sires this June and team members Logan Voigts and Alan Kruse join us to share more about this impressive group. Out of the 14, eight are sired by different bulls and seven of these individuals are entering our Legend™ Program. This group is providing new outcross pedigrees while also bringing extremely high-performance genetic packages. All together they average +3354 GTPI, +1005 NM$, +165 CFP, +3.4 PL and +0.54 UDC.

00:00 Introduction and Guest Welcome
00:38 High GTPI Bulls: MITIGATE, BRISBANE, and BOUNTY
03:06 Incredible Component Bulls: YACHTSMAN and ELEVATE
05:44 Higher Health and Longevity Bulls: BURBANK, OCTANE and MAINLINE
08:28 High Type Numbers Bulls: NERO, MYSTERIOUS and MARQUEE
10:57 Balanced Bulls: PONDER, MEGALADON and DEOXY
13:15 Conclusion and Final Thoughts

As we continue to celebrate June Dairy Month, Kaylee Hill from Oakridge Dairy of Ellington, Connecticut joins us to share about their annual Farm Day which they anticipate will attract 3,500 people this year who are looking to meet their farmer! With the vision to be the farm of the future in a world where people know their farmer, Oakridge prioritizes tours and creating a lasting experience year-round, however their Farm Day is a large event they focus on to bring many aspects of their farm all together to show their community where their milk is coming from and the care that goes into that entire process. The event will be held on June 28th at the farm for any of our local listeners who would be interested in participating!

00:00 Introduction to STtalks and June Dairy Month
00:29 Meet Kaylee Hill of Oakridge Dairy
00:50 Oakridge Dairy's Community Engagement
01:50 The History and Evolution of Oakridge Farm Day
03:48 Anticipating Oakridge Farm Day 2025
05:23 Sustainability at Oakridge Dairy
06:43 The Modern Milkman: Home Delivery Service
08:51 Educational Booths and Collaborations at Farm Day
13:46 Event Details and Final Thoughts