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We’ve been taught to seek perfection in everything we do, even though a perfect anything doesn’t exist.
If you want to grow your business perfection-seeking will hold you back because as you are trying to perfect (according to someone else’s standards) your plan, you’re NOT DOING ANYTHING.
Growth is the result of EXECUTION: trying things, learning from them and adjusting from what you’ve learned ON THE RUN.
It doesn’t come from the brilliance of your plan.
Plan 20%; execute 80%….
Never have markets been so complex and challenging for any business looking to grow revenue.
There’s never been more aggressive competition, customers who wield so much power, “chaotic” technological change and change to the political “rules of business”.
The need for a business to clearly differentiate their organization from their competitors has never been more important. And yet, according to Roy, businesses today do a mediocre job separating themselves from the competition and answering the question “Why should I do business with you and not your competitor?”.
In this episode Roy and Ian talk about why “Undifferentiation” is happening today and what it takes to clearly define how an organization can stand apart from “the competitive herd”.
This is a must listen to episode for every Member looking to gain market share and GROW their business…
🚨 If you can’t DIFFERENTIATE, you’re done!
🚨 Roy Osing shares how he grew a startup to $1B by standing the hell out.
Learn why undifferentiation kills your biz, what CLAPTRAP is, and how to craft an ONLY Value Proposition that makes you UNBEATABLE. 🔥🙌
#Business #Success
Taking your career to the level you want is often a daunting challenge. You may get lucky and achieve a successful and rewarding career “by accident”, but for most people their journey is a struggle.
But there are some simple, practical (and proven) Moves you can make RIGHT NOW to position yourself to achieve your career aspirations.
In this episode, Roy and Ian break down the Career Planning Process that was at play as Roy “strategically meandered” through an organization to achieve the president position.
The Moves Roy made can be made by anyone wanting to take their career to a higher level and truly make a difference.
A must listen for all TBA Members…
The business case for supporting mental health
Supporting mental health in the workplace isn’t about grand gestures — it’s about consistent, practical actions that align with how people actually live and work. When businesses invest in genuine care through thoughtful policies, strong leadership, and meaningful relationships, both employees and the organisation thrive.
TBA Member, Registered clinical counsellor and marriage and family therapist Andrew Neufeld shares practical insights from his work at the intersection of mental health, business, and community care. As the director of a mental health clinic and advisor to organisations, Andrew outlines what it takes for workplaces to move beyond token gestures and embed genuine support for employee wellbeing.
He discusses the ROI of mental health investment, the importance of leadership modelling, and how to align policies — such as sick leave, benefits, and disability cover — with a culture of care. With a systems-thinking approach, Andrew highlights how strong relationships and consistent action can reduce stigma, improve retention, and build healthier, more resilient teams.
The business case for supporting mental health
Supporting mental health in the workplace isn’t about grand gestures — it’s about consistent, practical actions that align with how people actually live and work. When businesses invest in genuine care through thoughtful policies, strong leadership, and meaningful relationships, both employees and the organisation thrive.
Registered clinical counsellor and marriage and family therapist Andrew Neufeld shares practical insights from his work at the intersection of mental health, business, and community care. As the director of a mental health clinic and advisor to organisations, Andrew outlines what it takes for workplaces to move beyond token gestures and embed genuine support for employee wellbeing.
He discusses the ROI of mental health investment, the importance of leadership modelling, and how to align policies — such as sick leave, benefits, and disability cover — with a culture of care. With a systems-thinking approach, Andrew highlights how strong relationships and consistent action can reduce stigma, improve retention, and build healthier, more resilient teams.
The Audacious Business Podcast Series — Internationally hosted podcasts featuring Board Member Roy Osing that break down simple, practical, proven and DiFFERENT ways to create explosive performance in your business.
“Unleashing Audacious Leadership: From Startup To a Billion in Sales”
In this episode we explore the art of audacious leadership and differentiation in the world of business.
Roy shares the secrets to driving superlative financial performance, fostering innovation, and rising above the competition.
Get ready to be inspired and elevate your business and career.
ACTION POINTS:
▪️Create a strategic context/game plan for executing strategy and enabling innovation.
▪️Identify customer experience pinch points and develop plans to address them.
▪️Assess readiness for cultural change before attempting to foster innovation.
▪️Visit Roy's website and content for more ideas on differentiation and strategy.
“Never before have I recorded a podcast and been so overwhelmed by so many pearls of wisdom.
Roy Osing is the business mentor I wish I had.
He is a powerhouse of energy, knowledge, experience and success.” — Dave Barr, TBA World Member & Host, The Real Life Buyer Podcast
This is where you can get the latest on what’s going on at The Business Association, inspired in North Delta Canada.
From time to time Ian and Roy will spill the beans on new Events, Member Activities and other stuff you may find of interest.
Be sure to check regularly on our What’s Up podcast as well as our social media channels for the latest conversation…
Audacious Leadership
Much has been talked about and written about “Leadership”.
There are books on leadership principles, podcasts that espouse the specific ingredients of a “great” leader and, generally, a pervasive narrative that prescribes from an academic perspective mainly what it takes to put air into your leadership journey.
This podcast is different. It ties leader behaviour to producing unimaginable results.
In this episode Roy and Ian unpack the 4 key leadership roles Roy played in taking an early stage internet company to A BILLION IN SALES.
Every TBA Member MUST check it out. You, as a business leader, have limited time and resources to achieve success.
This episode will show you how to do it…
The Sales professional sometimes gets a bad rap.
Salespeople are often seen as “slick and sleezy”, interested solely in making the sale and gathering their commission at any expense. This is unfortunate because Sales in fact play a vital role in executing an organization’s strategy.
In this episode, Roy and Ian discuss how to establish Sales as a strategic tool in a business and how it can contribute to the growth imperative that every business has.
This episode is essential for every TBA Member looking to get more from their sales efforts…
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