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Over the past decade, the explosion of fast-casual restaurants has led to an oversaturated market. With thousands of brands competing for the same customer base, many need help differentiating themselves. This intense competition results in market cannibalization, where similar brands eat into each other’s market share, making it difficult for any single entity to thrive. This is highlighted by the failures of many high-profile brands in recent years. Barron predicts this is just the beginning.

fastcasual #genz #genalpha #restaurantbusiness
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