How can businesses stay agile and competitive in the face of massive data volumes, exponentially increasing complexity, and the growing need for real-time answers, decisions, and responses? In his new book The Sentient Enterprise, technologist and visionary Oliver Ratzesberger, along with co-author Mohanbir Sawhney, outlines a revolutionary methodology for aligning data, systems, and people within the organization to make agility and decision-making scalable commodities.

In this edition of FastForward, Oliver provides an overview of this methodology and explains why a new approach is so needed for businesses today.

Why “Sentient?”

The core understanding the new model begins with some very simple observations. An enterprise is made up of people. Each individual within the organization is a sentient being. As humans we share in some common behaviors and tendencies: we listen; we think; we interact, we learn. These traits are critical to business success, and yet they are enormously difficult to scale. They do not transfer easily from the individual to the group.

“The problem is that the more of us you put together in a company, the less we do those things,” says Oliver.

In other words, an enterprise made up of hundreds or thousands of sentient beings fundamentally lacks the ability to listen, to think, and to make decisions. It is quite a paradox.

Real-World Results

In the podcast, Oliver cites several diverse examples of companies already achieving success with the Sentient Enterprise methodology, including Volvo, Blizzard Entertainment, and the San Francisco Giants. And he predicts that there are many more such stories to come.

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