Today’s guest is Tyler Turnbull, Global CEO of Interpublic’s FCB – remarkably, the winner of Cannes Lions’ North American Network of the Year for seven years running. 

Tyler shares the mindset that’s driven this sustained creative and commercial performance. He unpacks where resilience comes from, and how curiosity, experimentation and a willingness to challenge legacy thinking underpins FCB’s momentum. 

Tyler also offers a refreshingly honest view of client relationships – including the crucial roles of empathy and deep commercial impact. 

Regardless of whether you’re running a small team or a global network, this is a compelling recipe for ongoing success. 

HIGHLIGHTS:

[02:15] The power of consistency

[07:27] Resilience through people

[10:10] Reinvention never stops

[14:31] Walking in your client's shoes

[22:28] Challenging old habits

[30:46] Why small steps matter

[31:40] Culture built on trying

[34:28] Being premium by choice

[42:16] Commercial experimentation

MORE ABOUT TYLER:

LinkedIn: linkedin.com/in/tylerturnbull

Website: fcb.com

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

Market of One

 If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade.

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