The Backstory

FEATURE: Patient Experience - Healthcare's prescription for capturing demand


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This year, acceleration of existing trends happened across healthcare. Which, in turn, opened up the opportunity for providers to consolidate some of the positive steps they've taken and also reevaluate some things that still need improving That positions marketers of healthcare provider organizations to step in and lead the charge towards creating a new, better healthcare experience. In this episode, we hear from Marquise Stillwell of Openbox, Sonia Thompson of Thompson Media Group, Paul Matsen of the Cleveland Clinic and Matt Gove of Summit City MD on the role and mindset of healthcare marketing and communications teams today.

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The BackstoryBy Jarrard Inc.

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