Federal Sales and Government Contracting (Neil McDonnell)

Federal Sales Success Begins with Your Core Competency - What You Sell


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If you do not specialize, you will not succeed.

This is true for athletes - they don't play every sport.

This is true for doctors - they don't specialize in every part of the body.

And this is true with government contractors.

In this training, you'll learn:

• What is a core competency

• Why buyers need you to specialize not be a generalist

• Why a lack of a clear, core competency will prevent your success
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Federal Sales and Government Contracting (Neil McDonnell)By Neil McDonnell–GovCon Chamber

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