Precision nutrition is a mindset as much as it is a set of tools. PSA President Dr. Martin Zuidhof joins Andy to map how data, modeling, and feeder technology can reshape breeder and broiler programs. They explain how individual bird data unlocks new ways to control body weight, improve uniformity, and match nutrients to biological need rather than to averages. The conversation clarifies what precision feeding can already do, where it still needs refinement, and why small improvements in consistency can yield large gains in welfare and efficiency.

Listeners get a realistic picture of implementation. Dr. Zuidhof shares lessons from successes and stumbles, including how to design trials that translate to commercial houses, how to focus on a few controllable variables at a time, and how to communicate change so teams understand the why behind new protocols. The episode closes with a look at sex-specific formulation, variable protein strategies that protect margins and the environment, and a practical checklist for using data to guide feed decisions rather than to overwhelm them.

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